Search results “Brand challenges and opportunities”
Brand Matters: The challenges and opportunities for media brands today
In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today's media landscape. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 2161 Siegel Gale
China For Beverage Brands: Challenges and Opportunities
Today, the market for fast-moving consumer goods in China looks less welcoming to outsiders than it did four years ago. 60 percent of foreign brands report declining market share and, challenged by the success of local players, The Coca-Cola Company and PepsiCo have seen their combined share of soft drink volume drop 4.6 percent since 2009. Yet, Chinese shoppers report the highest willingness among global consumers to purchase online in 18 of 22 product categories. In the Food & Beverage segment, purchase intent in China has jumped to 57 percent and to 34 percent in Alcoholic Drinks. Online spending in the Food & Drink segment is expected to more than triple by 2019, to roughly $35 billion dollars. Unique consumer behavior coupled with unfamiliar digital platforms complicates marketing investments in China. However there is opportunity for brands committed to understanding the digital ecosystem. New and established platforms are vying for position across Chinese cities. Since its launch in 2012, Tmall Supermarket has consolidated items carried by multiple merchants into a unified storefront, forcing a new approach to logistics. In May 2014, Amazon invested $20 million in online grocer Yummy77—the retail giant’s first investment in a Chinese company. In January 2015, Yihaodian announced it had reached nearly 90 million registered users and doubled product selection to more than eight million SKUs. Global Beverage brands will either prepare for these new modes of online disruption—or watch the opportunity in China shift to more agile local brands. This study attempts to quantify the digital competence of 66 beverage brands across eight categories in the Chinese market. Download the full study here: https://www.l2inc.com/research/beverageschina?utm_source=youtube&utm_medium=organic&utm_content=beverageschina&utm_campaign=youtube
Views: 1908 L2inc
Today's Unique Marketing Challenges and Opportunities
Socialization Is Delivering The First Improvements in Marketing Productivity In Decades. The disaggregation of mass media has rendered the old "marketing funnel" model more and more difficult to drive adequate returns on marketing dollars. However, the explosion of social media has created an entirely new model that multiplies expensively acquired primary customers into masses of followers. "To achieve the scale and influence benefits of socialization, you must build virality into your marketing, enable consumers to connect and use crowdsourced content to proliferate your brand."
Views: 5471 BrandJourney
Social and luxury: Challenges and opportunities for high-end brands
Speaker: Pierre Abadie Lacourtoisie, Regional Director, Digital and Online, Estee Lauder Social Media Matters 2013 www.socialmatters.asia
Views: 686 Branded
Content Marketing Key Challenges/Opportunities - Navonil Chatterjee  | LBR LBO Brand Summit 2017
Content Marketing – Key Challenges and Opportunities - Navonil Chatterjee | LBR LBO Brand Summit 2017
dmexco 2017 – what are the biggest challenges and opportunities to delivering brand experiences?
Marco Ziegler, Managing Director & Client Director Consumer Products, Accenture, talks about the challenges and opportunities that clients face to deliver brand experiences. Find out more about how Accenture Interactive imagines the Next Experience: https://accntu.re/2vXTRci
Views: 148 Accenture DACH
Challenges and Opportunities Facing Neotel
(www.abndigital.com) ABN's Bronwyn Nielsen speaks with Neotel CEO and MD Sunil Joshi about the challenges and opportunities in the South Africa telecoms space.
Views: 364 CNBCAfrica
Branding & UX Panel-Challenges and Opportunities
Some highlights from a recent panel featuring Jeremy Lasky discussing Perception's unique approach to UX using their cinematic science fiction work for inspiration. SHOP OFFICIAL PERCEPTION MERCH ► http://experienceperception.com/store.html Connect with Perception online: FULL VIDEO LINE UP► http://bit.ly/1NPePkR WEBSITE► http://www.experienceperception.com FACEBOOK► www.facebook.com/experienceperception TWITTER► @exp_perception INSTAGRAM► experienceperception LINKED IN► https://www.linkedin.com/company/perception-nyc THE PERCEPTION PODCAST► https://apple.co/2wEWK2W Other movies featuring PERCEPTION design work include: Feature Film Montage ► https://bit.ly/2v006gv Iron Man 2 ► https://youtu.be/7grjj-i905I The Avengers ► http://bit.ly/1rNPrCT Europa Report ► http://bit.ly/2qx6acO Men in Black III ► http://bit.ly/1TqwrQM Planet Hulk Title Sequence ► http://bit.ly/2qlnGDh Hulk vs. Wolverine ► http://bit.ly/1YhXCB8 Captain America: The Winter Soldier ► http://bit.ly/2qg1Kqs Captain America: Civil War ► http://bit.ly/2qqD0wo Thor: The Dark World ► http://bit.ly/1SXxOvR All Hail the King ► http://bit.ly/2qZNjXW Robocop ► http://bit.ly/2oJUKky Avengers Age of Ultron ► http://bit.ly/1Oboygi Batman v Superman ► http://bit.ly/29YOz7R Dr. Strange ► http://bit.ly/2q8U3G2 Spider - Man Homecoming ► http://bit.ly/2uiJ4wb Thor Ragnarok ► https://bit.ly/2wlzF9d Black Panther ► https://bit.ly/2LLlMUB Infinity Wars ► https://bit.ly/2uXa1ni Marvel Studios Logo Redesign/Animation ► http://bit.ly/2p5NU9v Technology Projects Include► CAE Flight Simulator► http://bit.ly/26QnTws New York State Internet Speed Data Viz ►http://bit.ly/21ubmLa Heavyocity ► http://bit.ly/1TJlEDS FCA Jeep Galileo ► http://bit.ly/1VJWgBk Digital/Physical Automotive Gauge ► https://bit.ly/2HxV6VB Gove ► http://bit.ly/2qKnIWI Acura Pre-Owned Certification Visualization ► http://bit.ly/2qlkhV4 The Grid ► http://bit.ly/24wbsDH The Grid Vision Video ► http://bit.ly/21uaQg6 **** Feature Articles on Perception: El Pais ► https://bit.ly/2Kjka7u Fast Company ► https://bit.ly/2HQoxCG Wall Street Journal ► http://on.wsj.com/2fVEXLh Engadget ► http://engt.co/1mk6Tf4 Engadget/On the making of Avengers Age of Ultron title sequence ► http://engt.co/22qzyzT Superherohype ► http://bit.ly/2ayjsAF Engadget/On Batman v Superman ► http://engt.co/29Mk1UW **** Co-founders: Jeremy Lasky: @JeremyLasky Danny Gonzalez: @dannygonzalez89 **** 345 7th Avenue 15th Fl NY NY 10001 212-563-3388
Trends, Challenges and Opportunities Disrupting the CPG Industry
Werner Graf Head of Global CPG at Mindtree talks about the Trends, Challenges and Opportunities Disrupting the CPG Industry. CPG industry is undergoing transformational changes to create new business models, optimized processes, innovative products and hyper personalized customer & consumer engagements at each touch point to drive growth at optimized costs. Mindtree is “partner of choice” for CPG enterprises globally to reshape growth strategies and drive business transformation with digital as core. Leading global CPG companies rely on our “digital DNA” to drive innovation across their entire value chain.
Views: 338 Mindtree Ltd.
Branding Challenges
Ivanka Trump faces branding issues that can only be remedied by better knowing their customers. CMO, Johanna Murphy explains the marketing strategy to avoid any obstacles in Ivanka's path. Join Jeff Ragovin, Mike Lazerow, and Johanna Murphy for knowledge and insight in this edition of Marketing Minds. http://marketingcloud.com - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction. Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way. Build and manage your customer journeys with Salesforce Marketing Cloud: Email: http://www.exacttarget.com/products/email-marketing Mobile: http://www.exacttarget.com/products/mobile-marketing Social: http://www.exacttarget.com/products/social-media-marketing Ads: http://www.exacttarget.com/products/ads Web: http://www.exacttarget.com/products/web-personalization Journey Management: http://www.exacttarget.com/products/journey-management Predictive Intelligence: http://www.exacttarget.com/products/predictive-intelligence Content & Messaging: http://www.exacttarget.com/products/content-messaging Customer Data Platform: http://www.exacttarget.com/products/customer-data-platform Hub Exchange: https://hubexchange.exacttarget.com/ Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog Learn more about Salesforce Marketing Cloud: http://marketingcloud.com For more information about Salesforce: http://salesforce.com
Views: 765 ExactTarget
Social Media for the Adult Beverage Brand: Challenges and Opportunities
In this week's Watch Me Wednesday, I interview my old friend Christian McMahan, CMO of TouchTunes Interactive and former CMO of Heineken. We discuss the challenges that adult beverage brands face in social media and marketing products in a regulated industry. Social media provides an opportunity to put a personality that people will want to connect with behind adult beverage brand. For beverage brands showing personality is the most vital part of a social media campaign.
Views: 173 Likeable Media
Luxury Branding The Branding Roundtable
As part of Branding Magazine's Branding Roundtable, Erich Joachimsthaler, CEO and Founder of branding firm Vivaldi Partners discusses the challenges and opportunities in luxury branding.
Views: 4792 Brandingmag
China Challenges & Opportunities
In this video, I have described what I witnessed first hand in China during my visit there on October 2017. China is undergoing huge transformation in its infrastructure. There is massive investment in housing sector, aviation and Renewable Energy.
Views: 249 Synergy Files
EHL Hospitality Insights - AccorHotels CEO Bazin on challenges and  opportunities in hospitality
AccorHotels, with 240,000 employees across 95 countries, is opening a new hotel every 36 hours. At #IHIF2017, Sébastien Bazin, Chairman and CEO of AccorHotels, said the business is adopting an asset-lite structure and had “never, ever been stronger”. He also outlined Accor’s strategy: “Whatever we do, we need to be customer-centric; stop looking at yourselves and look at your clients. Stop imposing your brand, your promise, your intent. Listen to what they want and react”. As for competition from online travel agencies (OTAs) such booking.com and Expedia, Bazin said “every time they grow, they take something away from me. They also bring me something, they bring me traffic.”
Day 1- Speed Networking on 15th October 2018 - Challenges & Opportunities in Marketing & Branding
Day 1 Speed Networking on 15th October 2018 Monday - Challenges & Opportunities in Marketing & Branding
Leadership challenges and opportunities in  a rapidly evolving FMCG consumer market
Changes in go-to-market routes driven by e-commerce and smart devices present business leaders in the FMCG industry with new challenges. They face pressure to adapt their businesses to respond quickly to rapidly changing consumer needs whilst at the same time grow profit margins. Addressing evolving consumer needs requires new approaches, fast product development, and potentially different skill sets within the organization. Leadership must focus on integrating all functions of the business into a structured process to effectively anticipate and respond to new market segments and needs. This webinar will explain what it takes to convert these challenges into opportunities so that it’s not a matter of surviving, but thriving.
Views: 258 OliverWight
Western luxury brands face opportunities and challenges in China
Chinese consumers now account for around a third of the global luxury market. Attracted by huge profits and great market potential, high-end brands around the globe have rolled out goods aiming to please Chinese consumers, sometimes even with China-inspired designs. But their success is not assured yet. CGTN's Ge Yunfei has more. Subscribe to us on Youtube: https://goo.gl/lP12gA Download for IOS: https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download for Android: https://play.google.com/store/apps/details?id=com.imib.cctv Follow us on: Facebook: https://www.facebook.com/cctvnewschina Twitter: https://twitter.com/CGTNOfficial Google+: https://plus.google.com/+CCTVNEWSbeijing Tumblr: http://cctvnews.tumblr.com/ Weibo: http://weibo.com/cctvnewsbeijing
Views: 1529 CGTN
The sports sponsorship roundtable: the opportunities, challenges and its future
Elizabeth Chambers, multi-board director and contributing editor at HotTopics.ht, hosts this roundtable on the state of sports sponsorship today, covering a wide range of its challenges and opportunities. Joining her is: Felicity Barnard, CEO, Tie Break Tens; Tim Crow, sports marketing advisor; Hussain Naqi, SVP, international development, Jacksonville Jaguars; Sam Seddon, Wimbledon and RFU Client and Programme Executive, IBM; and Chris Gratton, head of sports and entertainment, UK FleishmanHillard Fishbu
Views: 2539 Hot Topics
Building Indian Products - Challenges and Opportunities
Talk on Building Indian Products - Challenges and Opportunities R.P.Harish Kumar | Director Connoiseur Electronics Pvt. Ltd. Connoiseur Electronics Pvt. Ltd. is one of India's leading computer manufacturing companies. Connoiseur manufactures Desktops, Workstations, Notebook, Atom PCs, Tablet PC, MoDT, Tesla Personal Supercomputers & Industrial PCs under the brand name of Connoi and Pedestal and Rack mount Servers under the brand name of Sky™Runner. • Connoiseur builds and give customized IT Hardware & Networking solutions for corporates / Govt. & Educational Institutes. • They are very strong in Product Support as they Manufacture / Sell and Support their products directly unlike other dealers who route their support calls through a Toll Free number and in turn the call is diverted to third party support center for product support. • As per the guidelines of Government of India Connoiseur is an 100% EOU unit, registered under EHTP Scheme. They offer you duty exempted products if the companies falls under any of these schemes such as EOU, STP, EHTP,EPZ. • Connoiseur with its decade plus experience offers Managed IT Services, Annual Maintenance for the entire range of IT products
Views: 90 Toozio
Digital challenges for Brand Marketing. Interview with Leslie de Chernatony.
#EMScomIntelligence: Leslie de Chernatony talks about challenges and opportunities for brands in today’s digitized world. Visit our website: http://www.emscom.usi.ch/emscom and Download our brochure here: http://www.emscom.usi.ch/sites/www.emscom.usi.ch/files/media/emscom-brochure-web.pdf
Views: 326 EMScom USI
Brand Day London speakers discuss challenges in the digital age
Brand Day London brought leading agencies and brands together on stage for a journey into the challenges and opportunities of brand building in the modern age, with practical insights and inspiring case studies. Key speakers from the event discuss the challenges they face in a world of digitization and constant change. http://bit.ly/2IuuHsE
Views: 492 Monotype
Branding Opportunities and Challenges For Small Business
This Week On #GetBizy With Kit and Jim  we are super excited to have 3 amazing guests join us to talk about the opportunities and challenges of branding for small business.  Our Guests:  +Lynn Abate-Johnson , +Katherine Kotaw and +Nicholas Cardot  We will cover the following:  1. What is branding and why is the concept important to small businesses? 2. What is the difference between marketing and branding?  3. Is there a step by step process to consider when developing your brand? How do you maintain/ evolve your brand? How do you make a personal connection through your brand?  4. What are the branding challenges for small businesses? What are some of the common things that people do to tarnish their brand?  5.How can social media help/ hurt your branding endeavors?  6. What are some examples of companies that get it right? What about the ones who get it wrong?  7. Your unique value proposition...how is it expressed in your brand?  8. What is a brand strategy and how is it developed?
Views: James Fierce
Marketing Perspectives: Challenges and Opportunities in the New Era of Marketing (Horizontal)
In the marketing industry, it's paramount that marketers delight customers at every touch point, at the right time and place. By adopting a data-driven marketing approach, marketers can and should know their customers better than ever, and communicate with them to forge lifelong relationships that will inspire brand loyalty, increased purchase behavior, and advocacy for a brand. More resources in the Marketing Leadership Toolkit: http://bit.ly/CMO_Toolkit
Views: 409 Teradata
Leading CMOs Say Industry’s Challenges Can Be Turned into Exciting Opportunities | WHOSAY
Hosted by Erin Andrews and featuring Paul Gunning, CEO at DDB Chicago, Raja Rajamannar, Chief Marketing & Communications officer at Mastercard, Diana O’Brien, Chief Marketing Officer at Deloitte, Antonio Lucio, Global Chief Marketing & Communications Officer at HP and Paul Alexander, Chief Marketing Officer at Eastern Bank One thing the Chief Marketing Officers of some of the leading brands share is optimism and ideas. Erin Andrews, sportscaster and ‘Dancing with the Stars’ host, met one-on-one with visionary marketing leaders at WHOSAY’s ANA Masters of Marketing pop-up studio and discussed the marketing and advertising industry’s upcoming challenges and opportunities. WHOSAY, an influencer marketing company, selected Erin and WHOSAY’s Rob Gregory, President of Sales, to lead the charge in highlighting the extraordinary work of these marketers. “Erin has a highly successful history in connecting and engaging with both audiences and brands,” says Steve Ellis, CEO of WHOSAY,.“ And she is a powerful influencer in her own right.” Whether by working with influencers (macro or micro), deploying shopper marketing campaigns or delving into one-to-one mass marketing, the challenge to reach consumers anytime and anywhere—without disrupting their experiences—can appear almost insurmountable. But for Antonio Lucio, Global Chief Marketing & Communication Officer at HP, the challenge is also exciting. However, like other executives, one of his main concerns is brand-safety. “We’re spending a lot of time in ensuring that we are indeed advertising in safe places,” he said. Aside from brand-safety, another big challenge for marketers is the ever-shrinking attention span. As ads go from 30 seconds to 6, the focus shifts to the consumer journey and/or experience. “We’re thinking holistically about that user journey or that consumer experience,” Paul Gunning, CEO DDB Chicago at DDB Worldwide Communications Group said. “So it’s just not how they see the advertising when our job is done but we’re looking at the entire connected platform of what’s happening at the service, retail and purchase levels. Competition has become so tough [...] that we have to come together in new, unique and better ways so we can make our clients’ brand the one of choice.” Is the problem that advertising—or, as Mastercard’s Chief Marketing & Communications Officer and President, Raja Rajamannar, calls it “storytelling” is dead? “You see that people are increasingly annoyed and irritated by the advertisements,” he told Andrews. He also referred to wildly popular streaming services, such as Netflix, to drive the point that people are over advertising as we know it. “Netflix has close to 100 million subscribers and they watch a billion hours of video content every single week, ad free.” A potential solution? Experiential marketing. “For me, the way to reach consumers and engage them is through experiences,” Rajamannar said. “And that’s what we’re actually finding that’s hugely beneficial for us is to engage consumers, make them our brand ambassadors and what we call a storymaker. So I keep saying: storytelling is dead, it’s all about storymaking.” VISIT us: http://www.whosay.com LIKE us on FACEBOOK: https://www.facebook.com/whosay FOLLOW our INSTAGRAM: https://instagram.com/whosay WHOSAY is the brand-trusted influencer marketer.
Views: 6048 WHOSAY
Cleantech Companies Face Unique Risks, Challenges and Opportunities in the Digital Age
In the Digital Age Cleantech companies (www.cleantechms.com) face unique risks, challenges, and opportunities and they need a sound social media strategy if they want to be competitive and reach the mass market. Solar, wind, electric car, and other clean and renewable energy companies are faced with a social media landscape that can significantly impact their brands, and possibly even determine the fate of their companies. With consumers having strong opinions about clean technology, and being readily able to express themselves via social media and reach a wide audience, cleantech companies need to carefully consider their pr strategies
Views: 132 cleantechms
Challenges and opportunities for the entertainment & media industry
Learn more at PwC.com - http://pwc.to/1aWCC9a PwC's Marcel Fenez, Global leader entertainment and media, talks about how consumers, advertising, content creators and digital distributors are responding to shifts in consumer and advertising spending, forecast in this year's Global entertainment and media outlook.
Views: 5423 PwC
Challenges and Opportunities of Social Media
Unitarian Universalist Association Public Witness Specialist Shelby Meyerhoff provides a basic overview of the opportunities and challenges of using social media in congregations. Her presentation focuses primarily on determining a content strategy and choosing social media tools. Filmed at the 2010 Spring Conference of the Massachusetts Bay District. The slides that accompany this video are available at http://www.slideshare.net/UUANewMedia/mbd-keynote-i-only-adapted
"Doing 'good' with data, what are the challenges brands face?"
Jonathan MacDonald, Founder of Thought Expansion Network (TEN) discusses what "good" organisations are trying to achieve and the challenges and opportunities they face. If an organisation gets it right, data can be a powerful tool" The IT Impact events debate key societal and technology issues.
IIT Brand -- Opportunities, Challenges and Action Plan to Protect and Enhance the IIT Brand
IIT brand is valued around the world. IIT alumni are creators and beneficiaries of this brand. Thus, protecting and enhancing the brand is especially important to its alumni. IIT brand is equally important to IIT Directors, faculty, students, and staff. There are a number of perceived threats and opportunities for the IIT brand, such as changes in the JEE/ranking process, expansion of the IIT system, MOOCs, emerging universities in India, changing nature of global education, and socio-economic changes in India. Collective, timely and thoughtful actions by the stakeholders, i.e. IIT alumni, IIT administration and faculty, offers an opportunity to protect and enhance the IIT brand. The session will be a forum to discuss these topics and will also share ideas for protecting and enhancing the IIT brand. Speakers: · Desh Deshpande: President and Chairman of Sparta Group LLC · Sudhir Jain: Director, IIT Gandhinagar · Shail Kumar: Former senior administrator at UC Berkeley and UC San Diego (Moderator) · Arjun Malhotra: co-Chair, Pan IIT Global, and co-Founder HCL and Headstrong · Arjun Sen: President-elect, Pan IIT USA, and President, ZenMango · Ramesh Vangal: Founder & Chairman, Katra Group
Views: 319 IIT2013
Innovation & Challenges in Marketing and Branding
Our consumer panel of leading executives discusses innovations and challenges faced in marketing and branding.
Views: 24 Bourne Partners
Wisers Seminar on Overcome Challenges & Embrace Opportunities on Social Media
Social media can elevate a brand, or spark a crisis. How to effectively utilize social media for your benefits, uncover insights and opportunities to enhance PR & marketing performance?
"Challenges and Opportunities in Conservation Investment" - Panel at New Forests Conference
NEW FORESTS - Future of Forestry Investment Conference 22 October 2015 Conservation finance practitioners and leaders in environmental markets will respond to the previous talk with their experience and views on the use of private capital to achieve conservation outcomes. The panelists will also debate opportunities and business models in conservation finance, including the role of science, technology, and government policy. • Joshua Bishop – National Manager, Markets, Sustainability, and Business Partnerships, WWF Australia • Richard Burrett – Partner, Earth Capital Partners LLP; Fellow, University of Cambridge Institute for Sustainability Leadership • Harris Sherman – Senior Counsel, Arnold & Porter LLP; former Undersecretary for Natural Resources and the Environment, US Department of Agriculture • Brian Shillinglaw – Director, Investments & Operations, New Forests Moderated by Sarah Clawson – Manager, Investor Relations, New Forests
Views: 132 New Forests
Swiss Style Mag: Challenges And Opportunities of the Swiss Affluent Retail Market
In this, the 20th anniversary of Swiss Style Magazine, Swiss Style Broadcast is Co-produced with Geneva-based Dukascopy Bank and is cast to be a new audio-visual channel featuring interviews with visionary thinkers and Swiss and global world-class leaders of industry and finance. Broadcast is conceived to complement rather than duplicate the articles in our magazine. Broadcast shares the same production values as Swiss Style magazine, the same global outlook and the same attention to detail. Moderated by Michael McKay, founder and president of McKays, we are delighted to have two special and important guests for our first instalment: Elisabeth Metzger, CEO of Clarins, Switzerland and Thierry Outin, CEO of Hermès, Switzerland. They have a conversation about the challenges and opportunities of an affluent retail market remarkable business sector of both luxury and up-scale products in this country... and you will learn why we use the word "remarkable" as the conversation develops.- See more at: http://www.swissstyle.com and http://www.dukascopy.com/tv/en#105372
Views: 447 Dukascopy TV (EN)
Social Media Challenges & Opportunities
This panel will discuss how the use of social media can benefit your locations. Our panel of experts will discuss their successes and failures with social media – and the ways you can use it to build brand awareness, engage your targeted audience, and create new customer relationships. Facilitator: Cheryl Robinson Vice President, Sapphire Ventures, Inc John Carroll Manager of Business Outreach, Yelp Seth Mattison Founder and Chief Movement Officer, FutureSight Labs Adam Pierno Supplier, Santy Marketing
Employer Branding Challenges
Youth marketing hakkında ayrıntılı bilgi için http://www.iamyouth.com.tr/ adresini ziyaret edebilirsiniz.
Views: 23 Fatih biber
China’s Turbulent Aircraft Sector: Challenges, Opportunities and Prospects
Join the Freeman Chair in China Studies on October 11th for an in-depth look at China's commercial aircraft sector. Although China has created a successful airline industry and other elements of the aviation sector, its efforts in aircraft manufacturing have been more troublesome. Building a domestic Chinese commercial airliner has long been a goal pursued with intense vigor, yet progress has been far slower than expected and there is no consensus about the likelihood of success in the near future. To understand these issues, Deputy Director of the Freeman Chair in China Studies Scott Kennedy will analyze the sources of this turbulent sector and then explain the implications China’s challenges have for the global aircraft sector. He will then moderate a panel discussion with leading experts from industry and academia on a range of issues about China and the industry more generally, featuring Douglas Harned of Sanford C. Bernstein & Company, Susan Ying of Ampaire, and Todd Siena of Block Aero Technologies and Avia-Tek. This event is part of CSIS’s China Innovation Policy Series (CIPS).The purpose of this initiative, which is being carried out in partnership with CSIS’s Technology Policy Program, is to better understand Chinese innovation policies, the actual performance record of Chinese innovation efforts, and the implications for the sectors globally and China’s trading partners. --------------------------------------------------------------------- Subscribe to our channel: http://cs.is/2dCfTve CSIS is the world's #1 defense and national security think tank. Visit http://www.csis.org to find more of our work as we bring bipartisan solutions to the world's greatest challenges. Check out the rest of our videos here: http://cs.is/2dolqpj Follow CSIS on Twitter: http://twitter.com/csis On Facebook: http://www.facebook.com/CSIS.org And on Instagram: http://www.instagram.com/csis/
The challenges and benefits of a brand renaming overhaul - Rob Collins, Tsogo Sun
Rob Collins, Chief Marketing Officer at Tsogo Sun talks to Jeremy Maggs about the challenges and benefits associated with the merging of various brand identities into one coherent brand.
Views: 289 The Redzone
Highlights from the Transform MENA events 2015
Highlights from the Middle East Brand Summit and the Transform Awards MENA in Dubai on 2 June 2015. The Middle East Brand Summit was a day conference exploring the the challenges and opportunities of branding in the Middle East. Speakers included Nestle, the Dubai Design District and GE Oil & Gas. Topics included luxury branding, brand language and branding the built environment. The Transform Awards honours the best brand work from a creative and strategic perspective. The programme is run annually in Europe, the Middle East North Africa, Asia-Pacific and North America. Winners from the 2015 MENA programme included Go Telecommunications, Etisilat, Dubai Airports and Hamad International Airport.
Views: 765 Transform magazine
opportunities, challenges and power of media
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Copyright Issues in Modern Management- Opportunities and Challenges
Visit nibmglobal.com for more details. Meaning and importance of copyright, How managers protect copyright in the business,Copyright vs. branding,International copyright for international business,Challenges faced by Indian companies in copyright ,Copyright in film and entertainment industry, New opportunities in copyright for students,Challenges in online trading & Domain name disputes
Views: 899 Kingster Education
CEO Round Table Discussion – Challenges & Opportunities of NBFC | Elets
CEO Round Table Discussion – Challenges & Opportunities of NBFC: An Emerging Alternative to Mainstream Banking Moderator: R Baskar Babu, Managing Director and CEO, Suryoday Small Finance Bank *Meenal Patole, Managing Director and CEO, AGORA Microfinance India Limited *K M Viswanathan, Managing Director and CEO, M Power Microfinance Pvt. Ltd. *Hemant B Songadkar, Managing Director and CEO, Nabsamruddhi Finance Ltd. *Arvind Sonmale, MD & CEO, Sustainable Agro-commercial Finance Ltd. *Sandeep Wirkhare, Executive Director and CEO, Essel Business Loans, Essel Finance *Ashok Bajaj, Manging Director and CFO, Insta Capital Pvt. Ltd. *Sanjay Sharma, Co-Founder and Managing Director, Aye Finance *Jayanta Majumdar, Managing Director, Jagaran Microfin Pvt. Ltd. *S. Dwivedi, Chief Executive Officer, NABKISAN Finance Ltd. *D S Tripathi, Chief Executive Officer, Aadhar Housing Finance Pvt. Ltd *Anujeet Varadkar, Chief Executive Officer, Svatantra Microfin Private Limited *Prabhat Chaturvedi, Chief Executive Officer, Infinity FinCorp *Yeshwant Aher, Chief Executive Officer, Anik Financial Services Private Limited *Manish Bachhawat, Chief Executive Officer, NM Financiers Pvt Ltd Website: https://goo.gl/F6mMzF Agenda: https://goo.gl/vghpRN Glimpses: https://goo.gl/5XbXys Videos: https://goo.gl/V34rbM
Views: 805 elets Tv
‘Stories, challenges, opportunities… applied to what we do!’ – Brand & Coms Manager QBANK
Official website http://www.twiceshot.com The Queensland Police Credit Union was transitioning to a bank. To help staff manage the change they brought in Daryl Elliott Green to explain his stories, some of the challenges and opportunities he faced. He applied his messages to the change and what the people at QBANK do. Listen to Tom Vergotis, Brand & Communications Manager, talk about how Daryl’s messages were received by the staff, the board and the CEO. Book speaker Daryl Elliott Green at http://www.twiceshot.com
Views: 37 TWICE SHOT
Online Video Revenue and Measurement Opportunities and Challenges
At the BRITE '13 conference, a panel of experts in the online video space discussed the future of online video in terms of the product, metrics and measurement, and how these can help drive the marketing and advertising revenue that will continue to grow and transform the industry. Featuring: Kerry Trainor, CEO, Vimeo John Montgomery, COO, GroupM Interaction Larry Aidem, President and Founder, IconicTV Michael Keriakos, Co-Founder and President, Everyday Health Jonathan Knee, Faculty Director, Media Program, Columbia Business School (moderator) The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
What challenges do global companies face with branding? By Howard Belk
Howard Belk is Co-CEO & Chief Creative Officer at Siegel+Gale. He provides strategic and creative counsel to brands that covet a global customer base, and has over 25 years experience serving Fortune 500 companies. Belk also serves on the Board of Advisors for Kahn Lucas and the Board of Trustees for University of the Arts and is frequently quoted by major media outlets, a regular speaker at professional conferences, juried numerous competitions, served as guest professor at University of the Arts in Philadelphia, published essays and commentary, and been the recipient of many awards for design and art direction. #DESCRIPTION Howard Belk talks about the types of branding and marketing efforts that his company provides to global companies. He discusses the kinds of things that internationally based companies are looking for including a value proposition that resonates around the world, and a brand voice that is consistent across geographic lines, along with an achievable plan of execution that is delivered simultaneously at all company locations. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV Sarder TV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, Sarder TV launched in 2012. Sarder TV is an exciting, forward thinking media company focused on the promotion of learning.
Views: 37 Russell Sarder

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