Home
Search results “Brand values of a company”
Steve Jobs - Brand Values
 
07:01
Steve Jobs talks about Apple's need to get back to its core values on his return to the company in the 1990s.
Views: 2345 Nova Media
How to Brand Yourself/Business, Define Your Values and Standout in Your Market | Dan Martell
 
05:31
How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 46098 Dan Martell
Why we need core values | James Franklin | TEDxPSU
 
14:22
What are your core values and are you using them to improve the quality of your life and your work? Part of discovering what values exist at your core is looking back at the failures and triumphs of life to improve and ensure a successful future. James Franklin is approaching his second season as the head coach of Penn State’s Football program. Franklin was named the 16th head football coach in the storied 127-year history of the Nittany Lion program on January 11, 2014. A two-time All-Pennsylvania State Athletic Conference (PSAC) quarterback at East Stroudsburg University, Franklin has demonstrated the ability to recruit, teach and motivate talented student-athletes throughout his coaching tenure. Franklin graduated from East Stroudsburg in 1995 with a degree in psychology. He also earned a master's degree in educational leadership from Washington State University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 125408 TEDx Talks
Richest Company Comparison
 
04:37
An animated comparison of the richest companies in the world. Some of the biggest brands and corporations that influences our every day lives! - how rich & successful are they, how much are these corporations such as Google, Apple & Alibaba worth? Which are the biggest and most successful companies in the world? Which companies you should invest in? Also includes the Top 50 most valuable companies globally. Note: 1) A green block represent USD $1 Billion dollars, or 10 Million $100 dollar notes compacted together, which would form a cube about 2m (6.7ft) long. 2) Values are based on Market Capitalization, taken from stock exchanges from 6th to 10th March 2018. Market Capitalization fluctuates tremendously hence the valuation may change by the time you watch this video. 3) Only Public Listed Companies with a valuation exceeding 1 billion USD, and are popular with most worldwide consumers are listed. Music Used: Kevin Macload - Mystery Sax List of featured companies: Huawei, Del Monte, Acer, Mattel, Marks & Spencer, Harley Davison, Xerox, Pearson, Mazda, ITV, Yamaha, Prada, Hasbro, Tiffany & Co, Gap, Viacom, Dell, Sharp, Expedia, Clorox, LG, Motorola, Carlsberg, Toshiba, Rolls Royce, United Airlines, Hershey, Snapchat, Swatch, Tesco, Kellogg, H&M, Porsche, Autodesk, Royal Caribbean, Ferrari, Renault, Bridgestone, Arcelor Mittal, Nokia, Panasonic, Delta Airlines, Volvo, Electronic Arts, Target, Hewlett Packard, Audi, Etisalat, Ford, Singtel, Mitsubishi, eBay, Nissan, Adidas, Credit Suisse, Canon, Marriott, Estee Lauder, General Motors, T-Mobile, Monsanto, Tesla, Activision Blizzard, Hermes, Heineken, Colgate, Nintendo, Honda, Sony, FedEx, Yahoo, 21 Century Fox, BMW Group, Vale, Time Warner, Starbucks, Costco Wholesale, American Express, Saudi Basic Industries, Reliance Industries, Tata Consultancy Services, Salesforce, Caterpillar, Inditex, PayPal, BASF, Airbus, Lockheed Martin, Volkswagen, AIA Group, Goldman Sachs, Accenture, Union Pacific, Nike, Adobe, Texas Instruments, BHP Billiton, McDonalds, General Electric, L'Oreal, Naspers, BP, Netflix, 3M, Kweichow Moutai, Nvidia, IBM, LVMH, Unilever, PepsiCo, Walt Disney, Dow Du Pont, Philip Morris, Comcast, Anheuser-Busch InBev, AbbVie, Coca Cola, Mastercard, HSBC, Citigroup, Verizon, Novartis, Procter & Gamble, Ping An Insurance, Agricultural Bank of China, Boeing, Roche Holding, Toyota, Home Depot, Cisco, Oracle, Pfizer, Chevron, UnitedHealth Group, Taiwan Semiconductor, AT&T, Petro China, Bank of China, China Mobile, Intel, Nestle, Walmart, China Construction Bank, Shell, Visa, Wells Fargo, Exxon Mobil, Samsung, Bank of America, Johnson & Johnson, ICBC, JP Morgan Chase, Alibaba, Berkshire Hathaway, Facebook, Tencent, Microsoft, Amazon, Google, Apple.
Views: 5405748 Reigarw Comparisons
What is Branding?
 
03:01
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1429267 NorwichBSchool
3 ways to value a company - MoneyWeek Investment Tutorials
 
08:11
Valuing a company is more art than science. Tim Bennett explains why and introduces three ways potential investors can get started. Related links… • How to value a company using discounted cash flow (DCF) - https://www.youtube.com/watch?v=jfcRUzKZZE8 • How to value a company using net assets - https://www.youtube.com/watch?v=rV68zoBKTJE • What is a balance sheet? https://www.youtube.com/watch?v=DuKEcxVplnY MoneyWeek videos are designed to help you become a better investor, and to give you a better understanding of the markets. They’re aimed at both beginners and more experienced investors. In all our videos we explain things in an easy-to-understand way. Some videos are about important ideas and concepts. Others are about investment stories and themes in the news. The emphasis is on clarity and brevity. We don’t want to waste your time with a 20-minute video that could easily be so much shorter.
Views: 237042 MoneyWeek
Marriott's Core Values
 
03:29
Bill Marriott discusses the enduring core values that have helped drive the company's success for 85 years. Subscribe to Marriott on YouTube - http://bit.ly/1tNA6dY Book Direct at http://Marriott.com
Views: 57744 Marriott
How to Increase the Value of Your Business
 
10:27
For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/increase-the-value-of-your-business In this video, I get into ten things you can do to increase the value of your business. But before I do that, to put things into perspective, let's take a look at profit vs. value. Profit Vs. Value - 0:40 How to Increase the Value of Your Business - 1:04 #1: Technology - 1:16 #2: Focus - 1:53 #3: Systems - 2:40 #4: Strategic Partners - 3:32 #5: Recurring Revenue - 3:52 #6: Supporting Cast - 4:09 #7: Data - 5:41 #8: EBITDA vs. Need- 6:11 #9: Subscribership and Distribution - 7:45 #10: Stay Hands On - 8:26 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 43380 Valuetainment
Brand Matters: How do company values impact customer experience?
 
01:28
This week on Brand Matters we talk to Nick Miller and Katie Conway, Senior Strategists, about how company values can impact the customer experience at every touchpoint. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 984 Siegel Gale
Our Values - Working at IKEA
 
02:12
At IKEA we are guided by our vision “to create a better everyday life for the many people,” a vision that includes our co-workers as well as our customers and the communities touched by our business. Not only is this the right thing to do, but it also makes good business sense. We know that what is good for our co-workers is also good for our business in the long run. And, ensuring that IKEA is a great place to work is essential for our business success – for meeting our customers’ expectations and for developing our co-workers. At IKEA, we’re guided by a set of values that help us define what “a great place to work” really means. Things like cost-consciousness, leadership by example, simplicity, and daring to be different…our values help us to run the business, solve problems, and make clever decisions together. Our values are the inner strength of IKEA and the glue that ties us all together. Learn more about IKEA culture and values here: http://www.ikea.com/ms/en_US/this-is-ikea/company-information/index.html We want co-workers who share our values and who are passionate about home furnishings. Interested in joining our team? Search for IKEA careers here: http://www.ikea.com/ms/en_US/this-is-ikea/available-jobs/
Views: 53353 IKEA USA
How To Run A Brand Values Workshop
 
07:23
Please visit www.inkspiller.co.uk/blog for the free worksheet you'll need to run this simple brand values workshop.
Views: 89 Inkspiller
An example of how to calculate the value of my small busine
 
04:51
http://www.onesherpa.com demonstrates how you can calculate your business value with a simple easy to understand example which you can apply to your business
Views: 126373 edifice231
Creating a Corporate Identity: Virgin`s Branding Strategy
 
09:35
http://marlenapr.blogspot.com Creating a Corporate Identity: Virgin`s Branding Strategy. What is the secret to Virgin`s branding strategy? It`s the value of PR. This is a webcast about Virgin and how CEO Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. His strategy involves traditional use of PR, Corporate Social Responsibilty (CSR), and of course the use of social media. This webcast covers a broad range of interviews Richard Branson gave on his branding strategy.
Views: 98813 marlenabraeu
adidas Brand Values
 
02:40
adidas roots (who we are) adidas Brand Core Values.
Views: 5718 BudoMartAmerica
What is Brand Equity?
 
01:33
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
The Importance of Brand Values
 
03:11
Download my FREE eBook at http://brittanypickrem.com/5-must-have-elements/ My name is Brittany Pickrem and I help my customers to amplify their visual brand. On today’s episode of Brand Tip Tuesday, I’m going to talk about the importance of your Brand’s Values. What are brand values? I like to think of your brand values as the moral compass or the soul of your business. Values are a mostly silent, subtle element of an overall brand but that doesn’t make them any less important or powerful as any other piece of your brand. They also majorly impact your customer’s experience with you. Strong brand Values are especially important to have in place when you are going through difficult or challenging scenarios in your business Its the hard times that define what you are made of and it's your brand values that define what your brand stands for or stands against A great, high profile, recent example of values directly impacting a well-known brand is Uber. Recently Uber went through a second major brand overhaul in less than three years. If you think about it, Uber’s rebrand stemmed from a problem of poor brand values Over the last year, Uber has faced many sexual harassment and discrimination cases to underpaying its drivers in New York City. One of the biggest objectives of Uber’s rebrand was to better reflect the company’s new and improved brand values of better serving people around the world – through accessibility, safety and ease of use Values are a crucial part for a brand to be able to effectively scale. They affect everything from the outside look and feel of a visual brand to the inside operations and culture of a company How can you start to think about putting some solid brand values in place for your business? 1. What external and internal values do you stand for and believe in as it pertains to your product/service, your customer service and your team? 2. Write at least three values that you’ll never bend or break. 3. What makes your values unique from your competitors? Needless to say, its really important to have some solid brand values in place, just ask Uber.
Views: 4 Brittany Pickrem
Corporate Video | Communicating Company Brand Values | Sunday Times Top 100 Companies
 
01:49
Here's a small section of a Corporate Video Voices of the People shot earlier this year nr Leeds, UK. The video was commissioned in order to communicate two new company brand values to the business. Staff felt that the company really took an interest in their opinions and as a result staff moral & productivity was extremely high. This company feature in The Sunday Times Best Companies to Work for top 100. The video was unveiled at a showing to all staff with popcorn & drinks to celebrate the launch of the new brand values. Get in touch to see the full video. Shot on a Sony Z1, HD.
Views: 574 voicesvideo
Daymond John - Branding Your Business
 
31:17
Daymond John - Branding Your Business Want to know the billion dollar secrets to branding? Then check out this live stream #BrandingYourBusiness, #ChrisSacca, #DaymondJohn, #garyvee, #shopify, #business, #marketing, #Facebookad, #GrantCardone, #tailopez,
Views: 13704 Daymond John
Mercedes-Benz Brand Values commercial
 
02:32
The main components of the Mercedes-Benz brand
Views: 10039 0cnpgs0
How to Write a Mission Statement That Doesn't Suck
 
03:52
I want to show you why most mission statements are so terrible. Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.
Views: 280617 Fast Company
How to Value a Company in 3 Easy Steps - Valuing a Business Valuation Methods Capital Budgeting
 
09:40
Clicked here http://www.MBAbullshit.com/ and OMG wow! I'm SHOCKED how easy.. Just for instance I possessed a company comprising of a neighborhood store. To put together that center, I invested $1,000 one year ago on apparatus along with other assets. The equipment in addition to other assets have depreciated by 10% in a single year, so now they're valued at only $900 inside the accounting books. In case I was going to make an effort to offer you this company, what amount would an accountant value it? Relatively easy! $900. The cost of the whole set of assets (less liabilities, if any) can give accountants the "book value" of a typical organization, and such is systematically how accountants observe the worth of an enterprise or company. (We employ the use of the word "book" because the worth of the assets are penned within the company's accounting "books.") http://www.youtube.com/watch?v=6pCXd4i7DM0 However, imagine this unique company is earning a juicy cash income of $2,000 annually. You would be landing a mighty incredible deal in the event I sold it to you for just $900, right? I, on the flip side, might be taking out a pretty sour pact in the event I offered it to you for just $900, on the grounds that as a result I will take $900 but I will shed $2,000 per annum! Due to this, business directors (dissimilar to accountants), don't make use of merely a company's book value when assessing the value of an organization.So how do they see how much it really is worth? To replace utilizing a business' books or even net worth (the market price of the firm's assets minus the business enterprise's liabilities), financial managers opt to source enterprise worth on how much money it gets in relation to cash flow (real cash acquired... contrary to only "net income" that may not generally be in the format of cash). Basically, a company making $1,000 "free cash flow" monthly having assets worth a very small $1 would remain to be worth a great deal more versus a larger company with substantial assets of $500 in the event the humongous company is attaining only $1 yearly.So far, how do we achieve the exact value of your business? The simplest way would be to mainly look for the net present value of the total amount of long run "free cash flows" (cash inflow less cash outflow).Needless to say, you will come across much more sophisticated formulas to find the value of a company (which you wouldn't genuinely need to learn in detail, since there are numerous gratis calculators on the web), but practically all of such formulas are in a way driven by net present value of cash flows, plus they are likely to take into consideration a few factors for example growth level, intrinsic risk of the company, plus others.
Views: 293120 MBAbullshitDotCom
CEO Jeff Weiner Shares the Six Core Values at LinkedIn | SuperSoul Sunday | Oprah Winfrey Network
 
02:15
LinkedIn CEO Jeff explains how implementing core values from the top down has given the company 'an incredible competitive advantage'. For more on #supersoulsunday, visit http://bit.ly/1tNw5dg Find OWN on TV at http://www.oprah.com/FindOWN #OWNTV #SuperSoulSunday #Oprahwinfrey SUBSCRIBE: http://bit.ly/1vqD1PN Download the Watch OWN App: http://bit.ly/2hr1nX2 Download the OWN Bold Moves App: http://bit.ly/2hglOIa About SuperSoul Sunday: SuperSoul Sunday is the multi-award winning series that delivers a timely thought-provoking, eye-opening and inspiring block of programming designed to help viewers awaken to their best selves and discover a deeper connection to the world around them. Recognized by the National Academy of Television Arts & Sciences with two Daytime Emmy awards, SuperSoul Sunday features all-new conversations between Oprah Winfrey and top thinkers, authors, visionaries and spiritual leaders exploring themes and issues including happiness, personal fulfillment, spirituality, conscious living and what it means to be alive in today's world. About OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand -- and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. Discover OWN TV: Find OWN on your TV!: http://bit.ly/1wJ0ugI Our Fantastic Lineup: http://bit.ly/1qMi2jE Connect with OWN Online: Visit the OWN WEBSITE: http://bit.ly/1qMi2jE Like OWN on FACEBOOK: http://on.fb.me/1AXYujp Follow OWN on TWITTER: http://bit.ly/1sJin8Y Follow OWN on INSTAGRAM: http://bit.ly/LnqzMz Follow OWN on PINTEREST: http://bit.ly/2dvfPeN CEO Jeff Weiner Shares the Six Core Values at LinkedIn | SuperSoul Sunday | Oprah Winfrey Network http://www.youtube.com/user/OWN
Views: 27283 OWN
THE 5 CORE VALUES AT MARRIOTT via Arne Sorenson
 
14:59
Are you looking for a job? If you're watching this video, you're part of a small percentage of people that care about the values and principles of their employer; this is a well known success factor in employee performance and tenure. However, you're competing with many others that apply in bulk for the same position; so how do you capitalize on your time investment? Be proactive! when applying And during interviews, be sure to let recruiters and hiring managers know that you watched this! --- We Put People First "Take care of associates and they will take care of the customers." We Pursue Excellence Our dedication to the customer shows in everything we do. We Embrace Change Innovation has always been part of the Marriott story. We Act with Integrity How we do business is as important as the business we do. We Serve Our World Our “spirit to serve” makes our company stronger.
Views: 7516 Dan Croitor
Steve Jobs on The Secrets of Branding
 
10:52
Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 316446 Bitesize Business School
LinkedIn's 6 Core Values - explained via Jeff Weiner
 
17:48
Are you looking for a job? If you're watching this video, you're part of a small percentage of people that care about the values and principles of their employer; this is a well known success factor in employee performance and tenure. However, you're competing with many others that apply in bulk for the same position; so how do you capitalize on your time investment? Be proactive! when applying And during interviews, be sure to let recruiters and hiring managers know that you watched this! --- 1. Members come first: everything we do is ultimately driven by our desire to create value for our members. We encourage employees to know and understand our members to ensure the long-term health of the LinkedIn ecosystem 2. Relationships matter 1:46 : we're in the business of building relationships, and this extends into the relationships we have at work. We manage compassionately by recognizing that people have experiences and perspectives that may differ from our own. By fostering trust among members, customers, colleagues and partners, we all succeed. 3. Be Open, honest and constructive 7:38 : we expect our employees to communicate with clarity and provide feedback in a constructive way. There is a virtuous cycle associated with transparency: the more we share what's working and what's not working, the more likely we're able to generate solutions to problems, beverage best demonstrated practices, and ensure that every member of the team feels that this is their company. 4. Demand excellence 9:22 : our employees are encouraged to lead by example, seek to solve big challenges, set measurable and actionable goals, and continuously learn, iterate and improve. We set a high bar and expect to clear it. 5. Act like an owner 13:11 : we expect our employees to act like owners with regard to every decision they make, no matter how big or small. Don't ask why "The Company" does something. It's Our Company - let's decide what we're going to do about it. 6. Take Intelligent Risks 14:58 : we strive to always maintain the start-up mentality on which the company was founded. Not every risk we take will work out, so it’s important to learn from those mistakes - and then move on.
Views: 6602 Dan Croitor
Identifying Core Values: How to Know What You're All About
 
01:41
For show notes and resources mentioned in this video: https://97thfloor.com/blog/jd It’s no secret that for a company to thrive in the modern market, it needs a clearly defined culture. But for a new business just getting a start, establishing that culture — and the core values at its foundation — can be easier said than done. How can leaders identify the principles that will define their business? In this video clip from “Flash Point: Jane.com and the Art of the Flash Sale” (part of the 97th Floor Mastermind Interview Series), Shante Schroeder and Jane.com Co-CEO JD Stice talk about how organizations should take the time to discover what it is that drives them, what they hope to accomplish, and what they believe. Using experiences from the earlier days of Jane.com, JD shares how his company gathered input from team members and took inspiration from other businesses to create a set of core values they can be proud of. Create the right culture and watch your business thrive. Visit https://97thfloor.com to learn more.
Views: 406 97th Floor
Ethos: Using Values To Define and Differentiate Your Brand
 
03:48
David Lemley discusses the function and strategies of using company values to define a corporate ethos. With a clearly defined ethos, brands can position themselves to increase dialogue with like-minded consumers. This clip feature one of the 10 elements that Retail Voodoo considers necessary to elevate any brand to cult status.
Views: 1966 David Lemley
This Is a Generic Brand Video, by Dissolve
 
02:50
Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2411910 Dissolve
Trial by Firing: Letting People Go through Core Values
 
04:55
For show notes and resources mentioned in this video: https://97thfloor.com/blog/jd The old adage suggests that you should hire slow and fire fast. But when it comes time to let an employee go, how can you make sure that you’re doing the best thing for the individual and the company? According to JD Stice, Co-CEO at Jane.com, it all comes back to company culture and core values. In this video clip from “Flash Point: Jane.com and the Art of the Flash Sale” (part of the 97th Floor Mastermind Interview Series), Shante Schroeder and JD discuss how core company values can help you when you’re onboarding, but perhaps even more importantly, how they can help you when it comes time to let someone go. For more insights into hiring, culture, and business success, visit https://97thfloor.com.
Views: 480 97th Floor
The IKEA Group - The Story of How We Work
 
06:00
To create a better everyday life for the many people: that is the IKEA vision. But, what exactly do we mean by this? How can a home furnishing company create a better everyday? http://www.IKEA-usa.com We believe quality and design should be affordable to many. We use the five elements of "democratic design" -- form, function, quality, sustainability and a low price. So instead of thinking outside the box, we got rid of it. At IKEA, we want to inspire people to create the home they dream of. Follow us on a journey from home through design, supply and distribution to find out how they come together to create quality products at low prices. To us, creating a better everyday life for the many people also means making a difference for the people and communities where we work. This film lets you know more about how.
Views: 212955 IKEA USA
Who are you? Unleashing your Core Values | Jennifer Jones | TEDxChathamKent
 
16:52
Do you know who you really are, what you stand for and what is fundamental to your personal DNA? These are all questions that Jennifer will cover as part of a discussion about core values. Core Values are the guiding principles that dictate our behaviors and actions. They help us to determine what is right and what is wrong. Through the act of storytelling, Jennifer will share her own personal journey and will challenge us to understand how identifying our core values can be the key to a more fulfilling life. Jennifer is the President and CEO of Media Street Productions Inc., an award winning television production company in Windsor, Ontario. She is a proud member of the Rotary Club of Windsor-Roseland, and is a Past Governor of Rotary District 6400. One of Rotary International’s most recognized communicators, Jennifer has presented keynote addresses and training workshops at more than 100 conferences across North America, and around the world. Jennifer has also chaired the Board of Governors of the University of Windsor and the Board of Directors of the Windsor-Essex Regional Chamber of Commerce. Her awards include Rotary’s Service above Self Award and Citation for Meritorious Service, the YMCA Peace Medallion, the Queen’s Diamond Jubilee Medal, and Wayne State University’s Peacemaker of the Year Award, a first for a Canadian. Jennifer is happily married to Nick Krayacich a local family physician. They share a thirst for adventure that took them to the summit of Mount Kilimanjaro in 2009. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 28688 TEDx Talks
Zappos is a weird company -- and it's happy that way
 
10:03
At Zappos, an engaging work culture comes first; the company lavishly invests in morale. But what's the business rationale for spending generously to make employees happy? Economics correspondent Paul Solman visits the eccentric Las Vegas headquarters of Zappos, a company that's known for its devoted customer service and philosophy of self-management rather than hierarchy.
Views: 34302 PBS NewsHour
UOB Brand TV Commercial – Our Values Define Us.
 
01:31
UOB Brand Launch Television Commercial – Our values define us
Views: 8293726 United Overseas Bank
When Companies Speak Out, Customers Listen | Fast Company
 
03:37
Statistics show that younger shoppers want to purchase from companies that hold a core set of beliefs and values. The question is, how does a company do this authentically? Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design. Follow us on: https://www.facebook.com/FastCompany/ https://twitter.com/FastCompany https://www.instagram.com/fastcompany/ https://www.linkedin.com/company/fast-company/
Views: 375 Fast Company
#WeAreNMSDC - Mission, Vision, Purpose, Core Values?
 
01:01
Which is most important to your organization: "Mission, Vision, Purpose, or Core Values?" There is no secret sauce, every successful organization has 4 major elements to their successes. Those four elements are Mission, Vision, Purpose and Core Values. Mission - The mission of an organization speaks to the goals and philosophies underlying the business. "Because your mission dictates how you do your work. And how you do your work, dictates where you are going to be in the future; which is a testament to what your Vision is." Stephen M. Daste, Principal/managing Director, FFC Capital Markets. Vision – Having a clear vision of where you are going is crucial in any field of human endeavor. This is especially true in regards to business. "If you don't know where you are going, you can't get there." Ronald Damper, CEO, DAMRON Corporation. Purpose - Every organization has a purpose. That purpose may be clear or vague. It may be conscious or unconscious, written or unwritten. No organization is ever formed—or continues to exist—without some sort of purpose. "Our purpose is what gets us up in the morning. And it's to create life-enriching experiences for every single person that we touch." Tillie Hildalgo Lima, President/CEO, Best Upon Request. Core Values - Values are the ideals that we esteem as a company. They are the philosophical foundation of our corporate ideology. They are the things that we hold dear and use to make decisions and keep us on-track. They are what we believe—no matter what. "Core values come back to who you are and what that organization stands for." Brad Campbell, CEO, Ioway Energy/Construction. "Excellence is a core value. That's what I want you to bring to the table when you are talking to our leaders" Debra Jennings-Johnson, Senior Director Supplier Diversity, BP America. Please watch the video above to hear successful members of the NMSDC network talk about these crucial elements of a successful organization. http://www.NMSDC.org/WeAreNMSDC #WeAreNMSDC Which is most important to your organization: “Mission, Vision, Purpose, or Core Values?” - - - - - - - - - - - - - - - - - - - Featuring: - - - - - - - - - - - - - - - - - - - Brad Campbell CEO Ioway Energy/Construction "I think your Core Values come back to who you are, and what that organization stands for." - - - - - - - - - - - - - - - - - - - Debra Jennings-Johnson Senior Director Supplier Diversity BP America "Excellence is a Core Value. That's what I want you to bring to the table when you are talking to our leaders." - - - - - - - - - - - - - - - - - - - Ronald Damper CEO DAMRON Corporation "If the company doesn't have a Vision, of where it's going to go, you can't get there. If you don't know where you're going, you can't get there." - - - - - - - - - - - - - - - - - - - Tillie Hidalgo Lima President/CEO Best Upon Request "Our Purpose is what gets us up in the morning. And it's to create life-enriching experiences for every single person that we touch." - - - - - - - - - - - - - - - - - - - Stephen M. Daste Principal/managing Director FFC Capital Markets "Because your Mission dictates how you do your work. And how you do your work, dictates where you are going to be in the future; which is a testament to what your Vision is." Produced by: AshayDigitalStudios.com
CX Day Hangout: Linking CX Strategy to Corporate Strategy & Brand Values
 
29:45
A critical component of business success is the development of a customer experience strategy that articulates a clear vision of the experience that a company seeks to create in support of the company’s brand values, including its direct linkage to CX activities, resources, and investments.
Cristiano Ronaldo vs Lionel Messi Net Worth, Brand Value ,Club Value and Source of Income.
 
04:04
For More Videos Subscribe This Channel https://www.youtube.com/channel/UCDSEcT2SUWE-SltfhoJtcVg #ronaldovsmessi #ronaldocar #messicar All Receiving Data From Google And Sport Bloggers. And Player Value Is Depend Upon Change Club. Cristiano Ronaldo Play For 1 Manchester United After 2 Real Madrid But Messi Always Play With 1 Club Fc Barcelona So Difference Effect On Club Change Value. And Watch Similar Videos 1.Most Expensive & Luxurious Private Jet Of Football Players https://youtu.be/Oa69Feszyx0 2.Fc Barcelona Vs Real Madrid Players Supercars (Messi ,Neymar,Suarez, Vs Ronaldo ,Ramos,Benzema) https://youtu.be/manSNXHEymI 3.Cristiano Ronaldo Vs Lionel Messi Super Car (Bugatti ,Lamborghini, pagani ,Ferrari ) https://youtu.be/RmoK15Y9ydM 4.Top 5 Most Expensive & Luxurious Yacht Owned By Footballers https://youtu.be/yBfcsT4U654 5.Cristiano Ronaldo super cars (Bugatti , Lamborghini,Ferrari ) & private jet collection https://m.youtube.com/watch?v=5E2Q-TURq50 6.Cristiano Ronaldo 165,000,000 $ Luxurious 5 Star Monte Carlo Hotel , Best Hotel Around The World https://youtu.be/zVHrb5CTa7w 7.Most Expensive & Fastest Bugatti Car Owned Footballers. https://youtu.be/nswHRrEIGBk 8.Top 5 Most Expensive Homes Owned By Footballers. https://youtu.be/sZWtcdH76ls 9.Lionel Messi vs Cristiano Ronaldo Private Jet Comparison Exterior , Interior Price & Reviews https://youtu.be/lmP6beoYIMk 10.Justin Bieber Car Collection & Private Jet 2017 ⭐ HD VIDEO⭐ (Bugatti,Lamborghini ,Laferrari & More) https://youtu.be/kOtwGD5YHPE 11.Neymar Car Collection , Private yacht & Private Jet . (Ferrari,Audi,Mercedes, & Much More .) https://youtu.be/OMHcvr-H-rg 12.Footballers Top 10 Most Expensive & Luxurious Cars Of 2017 (Ronaldo,Messi,Pogba, Zlatan & Much More). https://youtu.be/o-C-qEcXfCE 13.Paul Pogba's Luxury Car Collection,Luxurious house and Private Jet.(Lamborghini, Mclaren& Much More). https://youtu.be/gNn7CtsILZE 14.The Rock's (Dwayne Johnson) Vs Cristiano Ronaldo Cars Collection 2017 https://youtu.be/24F-gnXcXF0 15.One Direction Members Car Collection ⭐ (Ft.Harry , Liam , Niall, Louis) ⭐ HD Video https://youtu.be/tE6-_yM9c4Y
Views: 34444 Jaydipsinh Parmar1
30 Second Marketing Tips - Brand Core Values
 
00:42
"A significant message you develop when you brand your company is the core values it holds. Your brand should represent the values you are proud to stand for no matter what." https://hummingbird-creative.com/video/brand-core-values/ Wendy Coulter CEO, Hummingbird Creative Group 919 854 9100
Why Company Values Are Important
 
00:54
We’re a family company that’s growing fast. To make sure we don’t lose our sense of identity, we do our very best every day to live by our six core values: Family, Commitment, Authenticity, Ingenuity, Integrity and Humility.
Views: 1019 Sartori Cheese
The Importance of Brand Values
 
01:42
Lack of brand values leads to lost sales. Brand values are at the heart of successful branding. Angelo Ponzi of https://www.strategicmarketintelligence.com/ explains in this video. Subscribe! https://www.youtube.com/user/enpforums Find us online at: Website: http://www.enpinstitute.com/ LinkedIn: https://www.linkedin.com/company/executive-next-practices-institute Twitter: https://twitter.com/enpforums
Views: 62 enpforums
What's the Difference Between Mission and Vision?
 
05:09
Two of the most important and yet confusing strategic decisions a company, business or organization has to make are, "What is our mission?" and "What is our vision?" Yet most leaders are confused about what they're really trying to create. They know they ought to have them, but how are they different? To find out how radically different they are, you'll want to watch this video.
Views: 222865 Bruce D. Johnson
Company Culture Disrupts Brand
 
04:54
What is the role of company culture in branding and what can you do about it when it goes wrong.
Views: 108 Hayden Breese
5 Ways to Keep Your Team Aligned With Brand Values
 
01:56
If you were to ask one of your employees what your brand’s core values are, would they know the answer? How do you think they would respond? Hopefully, your company already has some firm brand values, covered in your initial business plan or your brand guidelines. If not, now may be a good time to consider the nature of your brand and draft those core values. But assuming those core values are in place, how can you make sure your employees are all working in line with those core values? And why is it so important in the first place? The Importance of Brand Alignment Let’s focus on why this brand value alignment is so significant to your company’s success: Direction and motivation. Core values bring life to your brand, and define what your organization is all about. For existing employees, this can be a source of inspiration and motivation.For new and prospective employees, it’s an indication of whether they fit with your corporate culture. Core values bring life to your brand, and define what your organization is all about. .
Views: 0 John Review
Lecture 10 - Culture (Brian Chesky, Alfred Lin)
 
50:26
Lecture Transcript: http://tech.genius.com/Alfred-lin-lecture-10-company-culture-and-building-a-team-part-i-annotated Brian Chesky, Founder of Airbnb, and Alfred Lin, Former COO of Zappos and Partner at Sequoia Capital discuss how to build a great company culture. See the slides and readings at startupclass.samaltman.com/courses/lec10/ Discuss this lecture: https://startupclass.co/courses/how-to-start-a-startup/lectures/64039 This video is under Creative Commons license: http://creativecommons.org/licenses/by-nc-nd/2.5/
Views: 138834 How to Start a Startup
Ashiana Core Values and Brand Change with Employees Testimonials
 
09:16
A video about Ashiana's core values. Must watch...
Southwest Airlines: Our Purpose and Vision
 
13:19
From our very beginning, Southwest Airlines has been a maverick in the airline and Customer Service industries. We set ourselves apart every single day by delivering our Customers to the places, events, and People that are most important to them. This reason for being is encompassed in our defining statement -- our Purpose: To connect People to what's important in their lives though friendly, reliable, and low-cost air travel. We created this video to bring our Purpose to life through snapshots of interactions that our Employees have had with our Customers. These seemingly everyday situations demonstrate how our Employees go above and beyond to connect People to what's important in their lives.
Views: 394795 Southwest Airlines
IDENTITY DESIGN: BRANDING
 
28:52
What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 472090 The Futur
Being Brand Values
 
02:01
Successful brands are built from the inside out. How can organisations create a purpose that employees buy into and bring to life?
Views: 1027 CirrusConnect

Resume cover letter example australian
Mcdonald's jobs applications
Cover letter for customer support executive
Vthumb application letters
Rn cover letter tips that actually got