Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Views: 51033 Alanis Business Academy
Video delivers fast facts highlighting the American consumers' fascination with promotional products. Visit http://www.ppai.org/research for more facts and figures. This video, along with other tools from PPAI, can be downloaded for use on your own website here: http://www.ppai.org/Member/Sales+and+Marketing+Solutions/Research/Distributor+Tool+Center/ Effectiveness Of Promotional Products As An Advertising Medium, a study conducted by PPAI Research and fielded through Market Tools, Inc. Copyright 2009. All rights reserved.
Views: 28593 PPAIHeadquarters
http://www.fanaticsmedia.com Mark Fidelman explains how each of these tactics will increase your product sales dramatically: #1 Top Lists of items that include your product #2 Get Influencers to do a product review #3 Pinning on Pinterest #4 Facebook Custom Audiences #5 Get on Uncrate #6 Blogger Outreach #7 Leverage Instagram #8 Create or Partner on YouTube #9 Run a Contest or Sweepstakes #10 Public Relations -------------------------------------- Show links: We’ve written a blog post about how to run an effective contest, http://www.fanaticsmedia.com/the-one-page-guide-to-contest-marketing/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 55286 Fanatics Media
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.
Views: 64640 Alanis Business Academy
Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 183891 Positive Revolution
Consumer Goods companies are wising up and using cheap mobile marketing by geofence each retail location their product is in and NOT overpriced in-store promotions. Good job consumer goods! Copley Advertising helps companies use mobile geofencing to grow their business. We help clients use geofencing, retargeting, reporting, creative A/B testing, optimization, dayparting, drilling down to behavior and demographic qualifiers and other aspects of geofencing. Mobile geofencing allows companies to reach their demographic in a set location and time. Then retarget and continue delivery their message after they leave the geofence.
Views: 11 Copley Advertising
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Listen to Alanis Business Academy on the go by downloading our new podcast: iTunes: http://bit.ly/1dwKyWi Stitcher: http://bit.ly/PvPjoa Tunein: http://bit.ly/1gLsDH4 The consumer buying process is a series of stages that all consumers go through when purchasing a product. The speed in which we--as consumers--venture through this process depends largely on our exposure to the products we're considering as well as the expense of those products. This video is an updated version of a older discussion of the consumer buying process. Although the content is the same, the examples have been revised to provide a more thorough explanation of the process. If you have any questions please post a comment in the comments back and I'll get back to you as soon as I can. Thanks for watching.
Views: 22382 Alanis Business Academy
Advertise your business with a promotional product that is just right for your budget and audience. We will do the research to find just the right unique promotional product for your project. We can print your logo and/or message on over 500,000 different products. Don't believe us? Give us a call and we guarantee we'll have a product that will work for you. Decorating services include pad printing, screen printing, embroidery, engraving, hot stamping, embossing, debossing, and any other imprinting method you may require! We don't sell stuff, we sell ideas. Visit us at: http://www.ideascg.com/store/index.php?main_page=index&cPath=2
Views: 131 IDEAS Creative Group
There are so many products sold on Amazon, yet if you take a look at them, the majority tends to hold out only one piece of the product. They tend to overlook the value of multiple unit purchases. Jenna Liebner of Turnkey Product Management has seen time and time again how sellers on Amazon are not trying to influence how people purchase multiple units. Jenna goes over a number of Amazon Promotions that will help you to try to get people to buy more than one product from you in a single transaction. Not only will this influence potential customers but your sales as well. Jenna dives deep on the topic and touches on promo codes and coupon clippings, Bogo and cross selling, and social media promos. Join Product Launch Hazzards http://productlaunchhazzards.com - Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. Within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, industrial designer and product development expert Tom Hazzard, and their team of proven product launch experts share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. Join us today! http://productlaunchhazzards.com Love the show? Subscribe, rate, review, and share! https://productlaunchhazzards.com/how-to-subscribe-rate-our-podcast-5-stars-on-itunes/ Join the Product Launch Hazzards community today: https://productlaunchhazzards.com/ https://www.facebook.com/hazzdesign https://twitter.com/@hazzdesign https://www.linkedin.com/company/hazzdesign/ https://www.pinterest.com/hazzdesign/ https://www.youtube.com/channel/UCRpDUXsNBCB5pGDKl51PD6Q
Views: 3 Product Launch Hazzards
Mobile and wireless devices are a major part of everyday life. It’s no wonder giveaway recipients are devouring tech-related promotional products. Watch as our resident trend expert Mindy shares what items are seeing heightened interest. Keep your customers and employees connected—to each other and your brand—with these cool, new tech items.
Views: 379 4imprint
Selling is important if you wan to succeed in business and in life really. Watch this video to learn how to sell a product. Video inspired by http://www.useronboard.com/features-vs-benefits/ BRUSH YOUR MIND DAILY: http://www.fiveminutejournal.com Thank you for watching! :) Please remember to LIKE, SHARE and SUBSCRIBE for more awesome videos :) Alex Join me on: Facebook - https://www.facebook.com/AlexIkonn11 Instagram - http://www.instagram.com/alexikonn Get The Five Minute Journal - http://www.fiveminutejournal.com
Views: 420974 Alex Ikonn
Measurement is key factor in determining success in Marketing and Promotions. Companies want each dollar they put into a campaign to give them a positive return on investment (ROI) Not all promotions are created equal -- while they may look the same on the outside, behind the scenes, many lack the tools necessary to capture consumer data that can determine a true Return on Investment. Data is the key to success in business today, so gathering the right customer information and measurement is essential. Our approach to measuring data is similar to a science experiment. By collecting and analyzing consumer data, we are able to adjust the variables to tweak future promotions, giving your marketing initiatives maximum results. We call this approach the "Science in Promotion." Marketers need a product composed of the latest technology and a delivery system that can gather all your consumers' data into one centralized location. We measure the results by analyzing the primary sources of data such as email, promotions, social media, and coupon campaigns. This approach is agency agnostic, meaning any agency can deliver their services through the platform while leveraging the technology and guidelines that we have adopted. The promotions market is constantly changing, it requires a solution that is, quick-to-market, secure, and cost effective. Although marketing initiatives can vary, the goal remains the same, no matter the industry. Our platform uses its assets and components to fit any promotion, from Finance to Consumer Packaged Goods (CPG)
Views: 27 icgroup
Creating an eye-catching standout amongst a crowd requires careful attention to detail and frequently additional space for your promotional messages is required to communicate directly to your consumers. Fix-a-Form leaflet labels can be applied directly onto your host pack at high speed without the need for costly pack changes making them ideal for short-term or even last minute campaigns. Added incentives such as inserts, vouchers, competitions, 'scratch-off panels' or SMS text to win variable codes can all be included, enhancing the value of your product and helping to boost sales. What's more, they can be supplied in a variety of print finishes, shapes and sizes.
Views: 820 FixaForm
The latest installment in the PPAI Research video series is motivating...for suppliers, distributors, end buyers and, especially, end users. Studies show that more purchases are made after a consumer receives a promotional product than after viewing a TV, print or online ad! For more facts and figures or to download this video for posting on your website/social media channels, visit http://www.ppai.org/research
Views: 11493 PPAIHeadquarters
Make your product promotional video: https://www.fiverr.com/mehedy_aziz/product-promotional-video-for-advertising www.mehedyaziz.com Product Promotion for your Own or Affiliated Products. A great deal for Affiliate marketers out there. Using a video ad or campaign can boost your sells + commissions really that much. Its a steal for you guys. Its most likely TV commercials but for the price of McDonald's. Please check my Packages and GIg Extras those are dope offers.
Views: 68 Mehedy Aziz
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 15565 Victoria Aristy
http://www.BranditMarketingSolutions.com - Our expertise. Your success. Whether you need customized apparel, briefcases, balloons, corporate giveaways, website, online company store, pens, mugs or even a company jingle we have you covered at prices you can afford. We can increase your exposure via incentive programs, basic promotions, or new product introductions at prices far lower than conventional print or TV advertising. Our goal is to provide you with courteous, expedient, and professional service, while delivering quality products and services at reasonable prices. Write or call us today! [email protected] 603.645.2500 http://www.BranditMarketingSolutions.com video originally uploaded here: http://youtu.be/G8QIEKkjhi4
Views: 96 Brandit Marketing Solutions
This is the educational video of marketing communication and distribution management(MCDM) Sales Promotional Tools with hilarious comedy . The products and brand tie ups explained in video are purely fictitious And are only meant to explain concepts clearly to students Brands and products © are purely owned by the respective companies like , share , comment and subscribe. types of promotional tools in marketing consumer promotion tools with examples sales promotion tools and techniques tools of sales promotion pdf sales promotion tools ppt trade promotion tools eight tools of sales promotion directed at consumers business promotion tools what is an example of a sales promotion? what are the tools of promotion? what is trade promotion tools? what are the techniques of sales promotion? marketing communication and distribution management.
Views: 3353 Tranquil Sphere
Brand Up promotes brand awareness, new product launches and product promotions to consumers through DIY projects. A network of DIY bloggers repurposes or upcycles consumer products and packaging and aggregates to millions of consumers through social media marketing.
Views: 230 TheEveOfReduction
To reach consumer directly is now easy with LEAP. LEAP is Location Enabled Advertising and Promotional platform which help retailer or business to reach their customers directly. LEAP is enabled with Consumer Connect Strategy. Our span of actions for consumer connect - Engage with Customers - Product Promotion - Location Based Advertising - Established Value added Channels For Consumers ------------------------ #LEAP enables users to locate stores, get product details/ feedback, play games and win rewards. For Merchants ----------------------- #LEAP enables retailers to scan and authenticate deals, view product information and get updates. For Brand Owners ----------------------------- #LEAP enables brands to enhance consumer buying journey SUCCESS STORIES ------------------------------- 1. Shopping Mall Connect App – Brand Stores & Store Keepers Business Scenario: Developed a collaborative platform for a brand store owners and store keepers of leading shopping mall based in Sweden. Client needed to create a direct connection with their brand store owner & store keepers. The platform enables cross selling, promotion of new events and brands, within the mall. Solutions: - Complete online directory of employees and brand store owners in the mall - Provide fast, free, reliable & comprehensive information to employees about multiple stores (Ex:- Timings/Contact details/Job Openings etc.) - Revolutionized approach to discover events happening nearby brand stores where store keepers can visit and make check-in - News and article feeds from stores with respect to upcoming products and promotions, like/comment on feeds Map showcasing near by point of interest within mall based on user location - Enable rewards/coupons/deals uploaded by brand stores - Product details available from respective brand stores Highlights: - 20% Increased staff satisfaction index - 70% Improved information flow - 50+ Events/Month 2. Beacon based Promotion Application Business Scenario: A leading retail chain in Finland wanted to create beacon-enabled app that automates the commercial content delivery and collects essential data about in-store consumer behavior. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments. Solutions: - Retail shops can have segment specific marketing with the help beacons - Beacons connected for each department can have areas of promotion adjustable according to the offers - Mapping of deals with beacons – Store owner will do mapping of deals information with beacons - Shops list screen - List of store floors will be displayed. Once user clicks on any floor from the list then it’s interactive floor plan will be displayed. - Whenever user is passing through any shop then notification will be displayed using iBeacon – placed in the shop - Once user clicks on notification then discount coupon will be displayed and user can avail that discount coupon - Automated deal authentication module implemented - Push up notification if the app is idle mode since long time Highlights: - 7K+ Register Customers - 25% Improved promotion reach - 35% Increased revenue For more details about LEAP, Please contact us on [email protected] or visit http://www.gatewaytechnolabs.com/leap #locationbasedapp #locationenabledplatform #advertisingplatform #retailerstoconsumers #GatewayTechnoLabs
Views: 226 Gateway Group Of Companies
Looking for fresh ideas for summer brand promotions? Staples Promotional Products has the marketing gifts your company needs. For fun in the sun, consider colored golf balls, tie-dye towels, flip flops and the Pitchfix golf tool. For promoting at picnics, barbecues and parties, we offer logoed grill sets, totes and bags in all colors, caps and more. For beach and poolside promotions, try sunglasses, water bottles and waterproof protection for smartphones. For more ideas, see www.yourbrandpartner.com. This video is a follow-up to the GD USA award-winning stop-motion animation video for the Destination apparel line.
Views: 2200 Staples Promotional Products
group 9: MAR4503
Views: 24 Brian Vargas
Patented Shivering Can is a new promotions product from www.talkingcan.com Used by beverage and other can mfgrs to let consumers know they have won a prize Patented promotional product provided by Riverside Technologies, Inc. in Wilton CT
Views: 1392 maryinred
Mother of All Batteries - A Product for mobile device charging. Video Production Team of Yantram Architectural Design Studio developed this promotional 3d animation video for the marketing and advertising purpose of this product. For more info visit us @ http://www.yantramstudio.com/3d-product-modeling.html Website and Social Connections: https://plus.google.com/+YantramStudioAnimation/posts https://www.facebook.com/YantramAnimationStudio https://twitter.com/yantramstudio https://www.pinterest.com/yantramstudio/ http://www.cgarchitect.com/members/view/rachanadesai https://www.behance.net/yantramstudio http://yantramstudio.deviantart.com/ https://architizer.com/users/ruturaj-desai/ http://www.archello.com/en/company/yantram-animation-studio# Contact Person : Ruturaj Desai India: + 91-9909705001 USA: 1-408-705-2225 UK: 44-2030020886 Place: United States Designer: YantramStudio Email : [email protected]
Views: 21928 Yantram Studio
PPAI's latest research video reveals that promotional products are the hands-down winner when it comes message recall—generating a 15-50% higher consumer recall rate than TV, print and online advertising! For more facts and figures, visit http://www.ppai.org/research This video, along with other sales tools from PPAI, can be downloaded for use on your website and social media channels here: http://www.ppa.org/Buyer/Need%20More/Videos/ Promotional Products And Other Media: How The Media Compare On Reach, Recall And Reaction, a study conducted by PPAI Research and fielded through Market Tools, Inc. Copyright 2009. All rights reserved.
Views: 20900 PPAIHeadquarters
Hello everyone , Aaj ke iss video me maine bataya hai ki kaise aap apne wooplr store ke products ko Twitter pr share ke option ko use krke sell kr skte hai , Isme jo bi product aap add kroge wo twitter user ko show hoga aur order placed ke chance jyda honge . Aap bi iss twitter ke is feature ka use krke apne store pr twitter ke through order gain kr skte hai . Twitter se order ke chances jyda hote hai. Agr video Pasand aaye to like ,Share aur channel - TechPay - Subscribe Kre. Order now - fashionfairy.wooplr.com Get Free Web Hosting with cPanel, PHP, MySQL, No Ads click here- http://client.googiehost.com/aff.php?aff=3811 How to sell wooplr products on instagram.. Click here - https://youtu.be/wo28ZwIRdL8 How to get unlimited like , followers and request on facebook .. Click here - https://youtu.be/TVx1kvIPn60 How to create collection on wooplr store.. click here - https://youtu.be/ZsqUdxsg8FU How to sell wooplr products using facebook groups.. Click here - https://youtu.be/7i9IOnuu9Y8 How to earn 40000 p.m create wooplr account .. Click here - https://youtu.be/7Loj38Fq_Gg How to create free website.. Click here - https://youtu.be/f0nXo7mWGkM How to earn $2000 from adfly.. click here - https://youtu.be/64b6ZnJ4F64 How to promote wooplr products using social media.. Click here - https://youtu.be/6rKCv-6Gqz8 _____Like our Facebook Page And Subscribe Our Website_____ https://facebook.com/yesavi https://instagram.com/yes_avi https://twitter.com/yes_avii http://www.code3schools.com http://www.code3school.com Thanks For Watching. Like | Share | Subscribe.
Views: 2740 Tech Pay
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 882315 Dr. Vivek Bindra: Motivational Speaker
Hello everyone , Aaj ke iss video me maine bataya hai ki kaise aap apne wooplr store ke products ko instagram promotion ko use krke sell kr skte hai , Isme jo bi product aap add kroge wo instagram users ko show hoga aur order placed ke chance jyda honge . Aap bi iss feature ka use krke apne store pr order gain kr skte hai . Agr video Pasand aaye to like ,Share aur channel - TechPay - Subscribe Kre. GlowRoad reseller app earn upto 30000/month- https://youtu.be/g2HFIiWG75o Order now - fashionfairy.wooplr.com For Website or android app.. Email us - [email protected] Wooplr products on twitter.. click here -https://youtu.be/k468u4yRsLY Get Free Web Hosting with cPanel, PHP, MySQL, No Ads click here- http://client.googiehost.com/aff.php?aff=3811 How to get unlimited like , followers and request on facebook .. Click here - https://youtu.be/TVx1kvIPn60 How to promote wooplr products using facebook.. Click here - https://youtu.be/5HqIVlXflFw How to sell wooplr products using facebook groups.. Click here - https://youtu.be/7i9IOnuu9Y8 How to create collection on wooplr store.. click here - https://youtu.be/ZsqUdxsg8FU How to earn 40000 p.m create wooplr account .. Click here - https://youtu.be/7Loj38Fq_Gg How to create free website.. Click here - https://youtu.be/f0nXo7mWGkM How to earn $2000 from adfly.. click here - https://youtu.be/64b6ZnJ4F64 How to promote wooplr products using social media.. Click here - https://youtu.be/6rKCv-6Gqz8 Thanks For Watching. Like | Share | Subscribe.
Views: 25659 Tech Pay
Promotional Products Fort Lauderdale - Javel Promotions www.javelpromotions.com | 954-773-8578 6330 N Andrews Ave #252 Fort Lauderdale, FL 33309 Javel Promotions supplies corporate, branded and imprinted promotional products and are located in Fort Lauderdale, Florida. Our main objective every single time you make an order with us is that you not only are happy with the quality and turnaround time of your custom printed products, but that they produce the best results for your company. We will work alongside of you to fully understand your goals, and provide you with the information and creative support you need to make the absolute best decision for your business. 80% of Consumers Own Up To 10 Promotional Products I bet you had no idea that there are that many promotional products in consumer's hands. They are out there for good reason. Consumers desire them and business get a high ROI. Promo Items truly work well to nail in a message or brand. 53 Percent Of Clients Who Own Promotional Merchandise Use Them Once A Week At Least. For the most part, people don’t just toss these products in the back of the garage--they actually use them. It's a matter of selecting the ideal product for the targeted customer. Matching the right product with the right recipient is the trick to getting the most out of the piece. Do you think a promotional beer mug may give you some impressions? I'd say at least every weekend. 31% Of U.S. Customers Own A Custom Printed Bag Now this is one piece that gives Businesses the greatest ROI when you consider the impressions they get. Thirty-one percent is human beings, but it’s the frequency of product use and the many chances to showcase your brand that makes a custom printed bag so effective. Who doesn't need a bag from time to time. There are so many bag options, that there is likely at least one bag that can work for most businesses. 89% Of Consumers Recalls The Business That Gave Them A Promo Item Within 2 Years Isn’t it awesome when folks remember a gift you gave them? Most wouldn't think that people hold on to those things at all, let alone for many years. When promoting your brand that is the goal. You want your business name and logo exposed to them as often as possible for as long as we can--we want to be tattooed in their minds. Other media don’t offer businesses that type of impact. 57 Percent Of Customers Recalled A Business On A Promotional Mug, Versus 32% on Radio and 28% on TV. Other types of media don’t quite measure up to the little custom mug. Most business owners wouldn't imagine that a coffee mug could out perform radio and Television advertising. The numbers tell the story. Retention is also huge with mugs. We bet that if you look in your friends kitchen cabinets--in the coffee mug collection, you will likely find a ton of logo printed mugs. 91% Of Home Have At Least 1 Promo Product In The Kitchen We bet you had no idea the kitchen has so much promotional activity. It’s an remarkable percentage of homes that have at least one promo product in the kitchen. Anything from, custom printed cups, promotional pens, coffee mugs, water bottles etc. The kitchen may be the center of it all, but don’t think the bedroom isn't in the game. Fifty-five percent of bedrooms have at least one promotional piece. 500% More Referrals Generated By Promotional Products Than Referral Request Letters Now this is something to really give some thought to. Promo products generate five times more referrals than a request letter, specifically asking for client referrals. If the other six facts weren’t enough, this one should bring the message home. Serving: Fort Lauderdale, Sunrise, Aventura, Hollywood, West Palm Beach, Pompano Beach, Coral Springs, Deerfield Beach, Miramar, Miami, Miami Beach
Views: 1658 Javel Promotions
The custom printed PopSocket with your logo by Adco Marketing. See it at http://www.adcomarketing.com/product/popsocket.aspx
Views: 1050 adcomarketing
The consumer buying process consists of a series of stages that we--as consumers--go through when purchasing a product of service. In this video I'll explain the steps of the consumer buying process, and I'll explain how companies tailor their promotional efforts as consumers occupy different stages of the prices. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k
Views: 61990 Alanis Business Academy
What is your understanding of the promotional mix? Promotional mix is a combination of the various promotional strategies put together. Usually the following four promotional strategies are used for bring about the promotional mix. - Advertising:Companies pay for advertising where in the communication targeted to persuade the potential customers to incline towards the product or service as against the competitors’ products or services. Advertising will be more effective when it is targeted towards the potential customers who will be more likely to purchase the product or service. Advertising aims to let the customer know about the name and benefits of the products or service and work towards creating a goodwill and positive image. It also encourages the customers to get more educated about the product or service. Usually this is carried out through the following media: - Ambient - Directory listings - Direct mailing - Internet - Movies - Office front or window display - Outdoor - Point of sale - Press - Radio - Stationary - Television - Personal Selling: Personal selling is carried out by reaching the prospective customer in-person and giving them a presentation of the product or service, thereby creating awareness of the product or service. This is usually carried out through salespersons. The sales person thus acts as an ambassador of the company and plays the following roles. - Be informative - Be persuasive - Service provider - Sales promotion: The customer is provided with short-term incentives or activities that persuade the customer to choose the product or service over that of competitors’. This promotion strategy is a “below the line” strategy. This form of sales promotional activities are targeted towards final buyers, business customers, wholesalers, retailers and the team of sales force. Few examples of the promotional activities are: - Business promotions - Consumer promotions - Sales force promotions - Trade promotions - Public relations: Public relations is aimed to maintain deliberate, planned and sustained effort to create and maintain relation between the organization and its public. It strives to maintain good relations with all the stakeholders/public through publicity, building a positive corporate image, ensuring that the negative events/rumors/stories are strategically handled. This ensures that the customer is satisfied and becomes a source of referrals. Usually the following various tools are used in public relations. - Annual reports, newsletters, magazines - Brochures - Community events and sponsoring - Distribution of news through media. - Event organization through news conferences, product launches and grand openings - Favourable speeches and presentations. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 3109 Eduxir
This video is a compilation of 5 short pieces that xD Visuals created for Erskine Dental to promote their consumer and surgical products at trade shows. Erskine Dental was specific in their brief regarding eye catching colour backgrounds being used to attract attention in large international trade show exhibition halls. xD Visuals showcased the products and their features using animated 3D graphics and still images.
Views: 91 Job Wallis
Best products promotional video services (promo 1) | Array Studio Contract me https://www.fiverr.com/alifaakter301
Views: 11 Array Studio
https://www.fiverr.com/share/xy30Z Make your product promotional video: www.mehedyaziz.com Product Promotion for your Own or Affiliated Products. A great deal for Affiliate marketers out there. Using a video ad or campaign can boost your sells + commissions really that much. Its a steal for you guys. Its most likely TV commercials but for the price of McDonald's. Please check my Packages and GIg Extras those are dope offers.
Views: 68 Mehedy Aziz
http://www.pens.co.uk/news/video-blog/pen-warehouse-video-blog-2.php Welcome to our second video blog, if this is your first time joining us then let me introduce myself; my name is Rob Hayes and I head up the marketing team here at The Pen Warehouse. I will be bringing you regular video blogs on the latest news from our business as well as updates on new products and services we are constantly developing for you, our network of loyal distributors. In our first video blog I talked about the benefits of our recently redeveloped website www.pens.co.uk; we looked at the distributor's blog section, the process we use in the allocation of leads to distributors and the options available to leave links to your website. If you didn't catch our first video blog then please feel free to view this on our website, it is located in the video blog category, under the latest news section on the right hand side of the home page. Today, I am going to talk about the promotional pen product videos that we have spent the last year producing in order to provide you, our customers, with a unique value adding tool for your website. Product videos offer the consumer an insight into a product and it's attributes in a way that simply isn't possible with a static image. Video content offers a 360 degree view of the product and allows the viewer to understand how artwork will look when wrapped around the barrel of the pen, again, something isn't possible with an static image on a website. It is also important to consider the impact product videos will have on the way search engines value your website. Firstly, by using product videos you are giving visitors to your site a reason to stay on your site for longer, your customers are more likely to sit and watch a 2 to 3 minute product video than they are to read 2 to 3 minutes of text about the same product. Secondly, the emphasis search engines place on video content has increased recently -- video content is now appearing in the natural listings. Check this out for yourself by searching for "Contour Ball Pens" in Google and have a look at the results. We have currently produced around 80 product videos and we will continue to produce at least one per week for the foreseeable future. Why not have a look at our Product Videos on www.pens.co.uk, if you would like to embed these videos onto your website, then please visit www.promotional.tv, our 3rd party service provider where simple, easy to follow embed instruction will show you, what you need to do. Make sure you tune in soon for our next video blog update. Family Blog - 01 http://www.youtube.com/watch?v=-WevLa6XGJE Blog - 03 http://www.youtube.com/watch?v=nrN2ZJOwOrM Blog - 04 http://www.youtube.com/watch?v=nVFfwmkvaBI
Views: 290 penwarehouse
This talk was given at a local TEDx event, produced independently of the TED Conferences. Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing. Raymond R. Burke (Bloomington, IN USA) is the E.W. Kelley Professor of Business Administration at Indiana University’s Kelley School of Business, and founding director of the School’s Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factors–including new products, product packaging, pricing, promotions, assortments, and displays–on consumer shopping behavior. Dr. Burke has served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in several major journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, and Marketing Science. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 199886 TEDx Talks
The Nyble code scanner recognises a unique code that is printed on a product that a consumer can then use to retrieve a promotion. The app is customisable for any marketing campaigns but specifically works well with fast moving consumer products such as drinks and snacks etc.
Views: 611 Chris Hancock
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 250238 Dr. Vivek Bindra: Motivational Speaker