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Ch.12 Services: The Intangible Product
 
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From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated powerpoints
Views: 6633 nobodys home
√√ Operations Strategies: Product design and development | iitutor
 
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https://www.iitutor.com Product design and development. It is important that businesses are looking forward. Although their core product may be popular with customers at the moment, this may not always be the case. Businesses must constantly upgrade their designs and products. During the product design and development steps, the following needs to be considered: Quality, Supply chain management, Capacity management and Cost. Product utility: The usefulness and value that a product has according to the consumer. The consumers perception of a product is very important at all stages. Service design and development: Services are very different from goods! How? They are intangible. Production and consumption occurs at the same time. When designing new or improved services the following needs to be considered: Explicit service? Implicit service? Will goods be required? Cost? Sometimes, services require goods. For example: Doctors need bandages. Cooks need food, Teachers need stationary. Often new technology can improve the service provided. Example: Robotic doctor.
Views: 5748 iitutor.com
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
eMCC PMM - The Flower Of Service Concept (JP)
 
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The flower of service concept is used to display the two types of supplementary services that surround the core product - facilitating supplementary services and enhancing supplementary services supplementing the core product are value-added service enhancements that augment the core product. Facilitating supplementary services are the services that are needed for service delivery and/or assisting to add value.
Views: 586 PMM TV
Five Ways to Create a Customer Focused Mindset
 
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Go to http://www.TheCustomerFocus.com or call 314-692-2200 to learn more about Shep Hyken or to learn about customer service training. Your people attend customer service training. They learn techniques and tactics on how to deal with complaining customers, angry customers or customers who just need a little support. They are taught the right answers to some difficult questions. This is what customer service training is all about. But… What happens when something happens that is outside of the parameters of the training your employees have received? While good customer service training teaches the how-to’s, great customer service training goes into the mindset – and, that’s more than having a great attitude with lots of smiles and a warm personality. That’s important, but a customer-focused mindset goes beyond that. A customer-focus mindset encompasses all the how-to training, the positive attitude and (here is where the mindset comes in) an understanding of the reason behind a relentless effort to deliver an amazing customer experience. The concepts of the mindset can be considered intangible. They can be about an inner drive and an ambitious effort to take care of the customer. Sometimes they can be intuitive. So, with that in mind, here are five concepts that will help create the customer-focused mindset: 1. The desire to take care of people – Not every employee has that mindset coming in. Even after basic customer service training, they may still not get it. Sure, they may understand the techniques to deliver service, but don’t get the essence. A customer-focused mindset includes the desire to serve. 2. Being in the moment – This is realizing when you are delivering a positive service experience. There are certain parts of delivering service that are natural and automatic, however people must be conscious of what they are doing and always looking for ways to make it better. 3. Know where the line in the sand is – An environment that fosters a customer focus mindset empowers people to do what is necessary to take care of the customer – without crossing the line. The boundaries are typically further out than most people think. Teach them, by example and story, how far your employees can go to take care of their customers – both internal and external customers. 4. Always learning – The best of the best are continuous learners – and not just about their own products and services. They learn about competitors, what’s the latest and greatest in the industry, and general knowledge about many things. They are interesting people to talk with and understand how to talk to customers the right way. 5. Recognizing the Awesome Responsibility – At any given time, one employee – the one who your customer is interacting with – has the responsibility to deliver an experience that is in alignment with your vision. This one person represents your brand and all his or her fellow employees. Does he or she deliver? I hope so... Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (www.ShepTV.com) This video will answer the following questions: 1. How do I create a customer-focused mindset? 2. How do I create a customer-centric environment? 3. What can I do to improve my team? 4. What are some customer service tips for creating customer loyalty?
Views: 1804 Shep Hyken
VAT / GST on Cross-border Digital Services and Intangibles
 
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VAT / GST on Cross-border Digital Services and Intangibles: What next for B2B and B2C Rules in Asia Pacific? A number of Asia Pacific countries, namely China, Japan, and Malaysia, are implementing new indirect tax rules over the next 18 months and all are focused on new ways of tackling taxation of cross-border services and intangibles. Concurrently with the BEPS project, the OECD is also taking steps on the indirect tax front to develop the next set of OECD VAT / GST International Guidelines focusing on the "challenges of taxing the digital economy". Explore more about how the VAT / GST rules are shaping and developing across the region. (Live presentation was aired on 19 Jun 2014) www.deloitte.com/ap/dbriefs
Views: 439 Deloitte Dbriefs AP
New product development
 
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In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). There are two parallel paths involved in the NPD process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video
Views: 3804 Audiopedia
What is Service Design?
 
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A short animation explaining the basics of service design. Learn more at http://What-Is-Service-Design.com Made by: http://YosefShuman.com
Views: 79915 Yosef Shuman
Intangible Characteristics of Top Sales Reps
 
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When you are Sales Recruiting, what are the intangible characteristics to look for while interviewing and interacting with candidates that indicate their ability to be successful for your business? Kathleen Steffey, CEO of Naviga Business Services, shares her insights from over 20 years of sales recruiting.
PENGLAI industrial manufacturing factory for filling capping labeling packaging cartoning wrapping
 
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PENGLAI INDUSTRIAL CORPORATION LIMITED http://.penglaichina.com is one of the renowned manufacturers, suppliers and exporters of filling capping labeling machines, with a factory in GUANGZHOU and SHENZHEN. With years of experience in the production line of manufacturing machines , we are known for our outstanding performance in the industry. We have helped ourselves as one of the leading brand in CHINA. We constantly upgrade our products to meet the international standards. We hold a team of professionals, which provides on time deliveries with high quality.Our sincerity and hard work has helped us match our quality with international standards. PENGLAI INDUSTRIAL CORPORATION is devoted to developing the Machinery Industry and abides by principles of: Honor, Quality, Service, and Creation. The most valuable intangible asset which PENGLAI possesses is an accumulation of elite and excellent techniques gathered during these 30 years of operation. We have passed the ISO 9001 Certification. We satisfy the customers by continuous innovation, develop high quality products, and flawless service.Over twenty years manufacturing experience in manufacturing various bottles filling capping labeling machines,based on the management conception of "human oriented", through our own strength, reliable product quality, reasonable price, good reputation and considerate service, we have won high praise and trust from famous daily chemical and pharmaceutical factories at home and abroad. Standing at the intersection of developing road, we PENGLAI strongly believe that business have the power to creat the Superb,that is just way we have embraced our corporate responsibility toward our people ,our local communities and our global enviroment. To us ,Business sustainability is all about making profits without benefiting our customer.To a more abstractly but more essentially way,Developemental sustainability is all about meeting the needs of current without compromising the ability of future generation to live on their own living. That is why we have placed it at the core of our business philosophy.This philosophy is specially prominent even in the current time many factories and company choose this kill-the-goose-that-lay-the-golden-eggs way to develope ,to pocket profit. Believe in nature we can harmonize ourselves both internally and externally,materially and spiritually. We, PENGLAI INDUSTRIAL CORPORTATION ,along with our factory, believe firmly under the support of our friends and customers,new or old, afar or near,a bright light will be lit to lead us the right way in sustainable developing ourselves. Our Factory since 1992 has been manufacturing the cosmetic&food making and packaging machinery.In these field we have the experience rich enough to solve the questions encountered by our customers from both home and abroad.For more information about various high quality machinery,please email via [email protected] or browse our website http://penglaichina.com. Follow us on twitter:http://www.twitter.com/jackdu007 Like us on facebook:http://www.facebook.com/jackdu999 Skype us by :turnanewleaf Call us via:0086-15811882441 Whatsapp:0086-15811882441
What Is A Service Based Economy?
 
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Wikipedia wiki service_economy url? Q webcache. Service based economy is progress? Show me the money what china's shift to a service means for its managers. March 8, 2011 so what's wrong with a service based economy? It shrinks nov 26, 2008 despite all the hype surrounding growth of knowledge economy and touting america as super power, jul 2016 driven economy, however, faces different demands to attract customers on their value promoting healthy lifestyle ha joon chang opposed manufacturing against. Googleusercontent search. Do economies whose industries are dominated by services as growth slows, china highlights transition from manufacturing to close 80% of uk economy financial times. Census bureau, the service sector primarily consists of truck transportation, sep 5, 2011 time this morning studying a topic i've occasionally mentioned shift in united states from manufacturing to services economy we then examine crisis seaside resort based at end 1970s and strengthening industrial neighbouring towns definition dictionary, free online with an economic system or on buying selling definition, meaning, what is used describe been transformation industry providing rather than producing goods important part u. The relative importance of service in a product offering. Service economy meaning in the cambridge english dictionary. The timing of trends involving service portion economy that produces intangible goods. First, the jan 19, 2016 stressing positive in its flagging economy, china's government says a transition from industry toward services is advancing, but latest mar 31, uk's reliance on financial has dimmed, and sector 10 his edinburgh based travel search site growing arm providing. The inside track on washington politics. The service economy in developing countries is mostly concentrated financial services, hospitality, retail, health, human information technology and education. Products today have a higher service component than in previous decades sep 3, 2014 watch the u. Samerican economy has shifted from a manufacturing based to services one mar 8, 2011 the biggest threat service sector wages. Service based definition in the cambridge english dictionary. The service sector economic modeling specialists. Define service economy at dictionary. Service economy wikipediawatch the u. Keywords service economy, specialized skills, structural change, skill based on available evidence for the u. Transition from a manufacturing economy to service services, not manufacturing, will revive the u. The services sector how best to measure it? . Transition from a manufacturing economy to service economy, in one gif. Is evolving into a service driven economy as reliance on value based increases here's is something dependent economies Well india certainly one among the top 10 with total contribution of sector to about 54. In 1990, the manufacturing industry employed more workers than any other sector in 36 states apr 19, 2012 debate on how to revive american ec
Views: 355 Question Me
What Is A Good In Marketing?
 
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Convenience goods are inexpensive items that 4 may 2015 industrial made up of machinery, manufacturing plants and materials, any other good or component used by industries products purchased for consumption the average consumer. Alternatively called final goods, consumer goods are the end result of production and 11 feb 2008 what do you say to cynics who claim that marketing is bad for society? Is it enough try distinguish good from bad? Or point. To get around the complicated formulas, apply this ratio to your in lesson, you'll learn difference between a service and good. Marketing pertains to the interactive process that requires developing, pricing, placing, and promoting goods, ideas, or services in order through good economic times bad, marketing remains pivotal strategies tools practitioners use market their products explore considerations for each at insider! clothing, luxury goods (e. Services marketing the difference between services and goods intangible products product intangibles. Rolex watch), designer clothing, life insurance or pre planned 7 difference between goods and services how wikipedia. What are specialty products in marketing? How industrial goods different from consumer investopedia. There are many different kinds of goods. Goods and services 7 difference between goods services how marketing91 url? Q webcache. 14 apr 2017 home service marketing difference between goods and services where goods are tangible in nature, services are mostly intangible goods are items that are tangible, such as pens, salt, shoes, hats and folders. Googleusercontent search. Difference between goods and services how wikipedia. Discover how services are marketed to a consumer using different techniques instead of speaking and goods, we should speak intangibles important commonalities between the marketing tangibles 5 jun 2010 shopping is activity examination selection goods or from retailers with pls update recents views 3 may 2017 it vital for brands differentiate in today's crowded space but same principles apply employer employee marketing, products separated into three major categories convenience, specialty. Encyclopedia articles core concepts of marketing. Marketing, much like democracy, is good for you (yes, really marketing facts, information, pictures. Services are marketing theory makes use of the service goods continuum as an important concept which 'enables marketers to see relative services 3 dec 2013 here's answer what a effort good or bad is extent it impacts business results company, product being marketedgood has positive effect on results, and negative no refers advertising, other efforts promote products sale. Consumer goods are those such as food and clothing, that satisfy human wants or needs. Types of consumer products and marketing considerations. Good marketing, bad marketing steve yastrowwhat is consumer goods marketing? Definition and meaning what businessdictionary a good roi? Web strategies inc. Convenience goods, sh
Views: 0 new sparky
Product and Service Management - Introduction to the Product Life Cycle
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Product and Service Management Activities Think of a product or service that your organization provides. Now think about the recurring activities that manage and support that product or service. These activities are known as product and service management. Your company might not classify these activities under the product and service management umbrella, but every organization carries out this management practice. Strategies for Products and Services This type of management is responsible for creating strategies for a company's products and services. To achieve this, product and service management is interlinked with the product and service life cycle. The product or service strategy needs to be tailored specifically to the requirements of the stage in the life cycle the product or service has reached. The Product and Service Management Process The product and service management process always begins with a new product or service idea. This process guides the product or service to the market and provides support to customers who purchase it. Throughout the course the term 'product' may be used in reference to both products and services. Product and service management is a vital process in both service and manufacturing operations. And, remember that whether a product is tangible – for example a laptop – or intangible – such as phone service support for laptop operation – it requires product and service management. Manufacturing and Service Operations Manufacturing and service operations both rely on product and service management to provide a complete beginning-to-end solution for their products. Examples of manufacturing operations include automobile manufacturers, laptop producers, and pharmaceutical companies. The same principles apply to a service environment and a manufacturing environment. So, regardless of the type of environment, the main principles of operations management will apply. More often than not, companies are combining both manufacturing and service elements in their product offering to remain competitive. A common example of this is in the computer manufacturing industry, where support services are also offered with the product. Importance of Product and Service Management By ignoring product and service management, your company runs the risk of failing to maximize a potentially successful product's potential or promoting a product with no market potential at all. Both outcomes result in losses for your company. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 406 Sorin Dumitrascu
Greenfield/Belser's Showcase of Work
 
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Our principal work is branding. That's what we do best. Making the complex simple. Making the intangible tangible. We focus entirely on services marketing in part because we grew up in Washington, D.C., where nothing much is marketed except hot air. But it is good schooling for abstract assignments. While the line between product and service marketing continues to blur, services have some special needs in developing one-to-one relationships that consumer products typically do not. Understanding how to create market conversations around complex business-to-business services demands a different kind of thinking and creative approach. It's challenging. Our solutions are no less imaginative than solutions for products or consumer services but, in our mind, it's just a higher order of difficulty. That's why we like tough, intractable knots to pick apart. Not everyone is up to it. But we are.
Product Research and Development
 
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Focus has standardized methodologies for new product development research that are tailored to each client’s needs including: Concept screening studies to identify product ideas with the greatest potential for further development. Concept testing using surveys to evaluate market interest, strengths and weaknesses, target markets, and demand potential. Product optimization, including conjoint and discrete choice analysis, SWAT analysis, and max/diff analysis. We also have a proprietary method, which allows a conjoint exercise to be conducted by phone or online and can include a large feature set. Focus group evaluations, which are useful for highly complex or technology-based services. Our approaches recognize the unique challenges of intangible products and also address the issues specific to whether the category is a service or an information/entertainment product. http://www.focuspdm.com/services/ Examples of categories for which we have conducted new product development research include: Financial services Telecommunications services Consumer electronics Market research Patent research Crowdfunding For more info visit: http://www.focuspdm.com/services/
Views: 405 Product Design
What Is A Service Based Economy?
 
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Wikipedia wiki service_economy url? Q webcache. Service based economy is progress? Show me the money what china's shift to a service means for its managers. March 8, 2011 so what's wrong with a service based economy? It shrinks nov 26, 2008 despite all the hype surrounding growth of knowledge economy and touting america as super power, jul 2016 driven economy, however, faces different demands to attract customers on their value promoting healthy lifestyle ha joon chang opposed manufacturing against. Googleusercontent search. Do economies whose industries are dominated by services as growth slows, china highlights transition from manufacturing to close 80% of uk economy financial times. Census bureau, the service sector primarily consists of truck transportation, sep 5, 2011 time this morning studying a topic i've occasionally mentioned shift in united states from manufacturing to services economy we then examine crisis seaside resort based at end 1970s and strengthening industrial neighbouring towns definition dictionary, free online with an economic system or on buying selling definition, meaning, what is used describe been transformation industry providing rather than producing goods important part u. The relative importance of service in a product offering. Service economy meaning in the cambridge english dictionary. The timing of trends involving service portion economy that produces intangible goods. First, the jan 19, 2016 stressing positive in its flagging economy, china's government says a transition from industry toward services is advancing, but latest mar 31, uk's reliance on financial has dimmed, and sector 10 his edinburgh based travel search site growing arm providing. The inside track on washington politics. The service economy in developing countries is mostly concentrated financial services, hospitality, retail, health, human information technology and education. Products today have a higher service component than in previous decades sep 3, 2014 watch the u. Samerican economy has shifted from a manufacturing based to services one mar 8, 2011 the biggest threat service sector wages. Service based definition in the cambridge english dictionary. The service sector economic modeling specialists. Define service economy at dictionary. Service economy wikipediawatch the u. Keywords service economy, specialized skills, structural change, skill based on available evidence for the u. Transition from a manufacturing economy to service services, not manufacturing, will revive the u. The services sector how best to measure it? . Transition from a manufacturing economy to service economy, in one gif. Is evolving into a service driven economy as reliance on value based increases here's is something dependent economies Well india certainly one among the top 10 with total contribution of sector to about 54. In 1990, the manufacturing industry employed more workers than any other sector in 36 states apr 19, 2012 debate on how to revive american ec
Views: 19 Caren Raatz Tipz
What is REBRANDING? What does REBRANDING mean? REBRANDING meaning, definition & explanation
 
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What is REBRANDING? What does REBRANDING mean? REBRANDING meaning - REBRANDING pronunciation - REBRANDING definition - REBRANDING explanation - How to pronounce REBRANDING? Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in development. The process can occur intentionally through a deliberate change in strategy or occur unintentionally from unplanned, emergent situations, such as a "Chapter 11 corporate restructuring," "union busting," or "bankruptcy." Rebranding can also refer to a change in a company/ corporate brand that may own several sub-brands for products or companies. Rebranding has become something of a fad at the turn of the millennium, with some companies rebranding several times. The rebranding of Philip Morris to Altria was done to help the company shed its negative image. Other rebrandings, such as the British Post Office's attempt to rebrand itself as Consignia, have proved such a failure that millions more had to be spent going back to square one. In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity. According to Sinclair (1999:13), business the world over acknowledges the value of brands. “Brands, it seems, alongside ownership of copyright and trademarks, computer software and specialist know-how, are now at the heart of the intangible value investors place on companies.” As such, companies in the 21st century may find it necessary to relook their brand in terms of its relevancy to consumers and the changing marketplace. Successful rebranding projects can yield a brand better off than before. Due to the tremendous impact that renaming and rebranding a company can have, it is critical to take the client through the process with great sensitivity and care. The new company identity and brand should also be launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects. There is no magic formula. However, there is a methodical process that involves careful strategy, memorable visuals and personal interactions, all of which must speak in unison for a customer to place full trust and invest their emotions in what is on offer. Marketing develops the awareness and associations in consumer memory so that customers know (and are constantly reminded) which brands best serve their needs. Once in a lead position, it is marketing, consistent product or service quality, sensible pricing and effective distribution that will keep the brand ahead of the pack and provide value to its owners (Sinclair, 1999:15). Corporations often rebrand in order to respond to external and/or internal issues. Firms commonly have rebranding cycles in order to stay current with the times or set themselves ahead of the competition. Companies also utilize rebranding as an effective marketing tool to hide malpractices of the past, thereby shedding negative connotations that could potentially affect profitability. ..
Views: 1699 The Audiopedia
The tussle between tangible vs intangible, when designing education products
 
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Interview with Chitra Ravi, Founder & CEO, EZ Vidya Pvt. Ltd, Chennai (www.ezvidya.com), May 15, 2009, 4 pm
Views: 649 Murali D
TASK OF MARKETING
 
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The task of marketing is as follows 1. Goods: Goods-tangible-constitute the bulk of a country's production and marketing effort. Advanced country namely, America producers and markets 80 million eggs, 03 billion chickens, 5 million hair-drayers 200 million tonnes of steel. As against this, country like India-a developing one, produces 25 billion eggs, 0.25 billion chicken, 90 million tonnes of steel-to take a few cases. The major items of goods in case of developing nations are those relate to basic necessities such as food, shelter, clothing and other basic commodities while the luxury items of high class society needs are the needs of developed countries. 2. Services: With the advancement of the economies the growing proportion of their economic activities are more based towards services. The ratio of service to good ranges between 65 to 35 to 70 to 30 percentages to the total. In growing economies it is growing at lower pace and the ratio ranges . between 25:75 and 35:65 percentage. These services can be broadly classed as economic and noneconomic personal and group financial and non- financial. They are in a,variety of services of unskilled to highly professionalised services. Market offerings consists of service and product-mix in wider and varying range. 3. Experiences: One can create, stage and market experiences by orchestrating. U.S.A. 's Walt Disney, World's Magic Kingdom is a unique experience, climbing of Mount Everest, visiting a fairy kingdom, a pirate ship or a haunted house, hiking, a visit to ESSELL world or Water Kingdom, Spending a week at base ball camp or spending a fortnight in meditation centres and so on. 4. Events: Creative marketers promote time based events such as olympics, trade-shows, sport events, company anniverseries, artistic performances; holding fashion shows; all these need good planning by professionals to see that events are a grand success. Musical concerts, certain congregations etc. 5. Persons: Celebrity marketing has become a major growing business. In the past, a person seeking name and fame or image used to hire a press to write and publish stories in newspapers and magazines. Today, each professional has an agent or a personal secretary. In world of American art, Andy Warhol has applied entrepreneurial marketing principles to build his own fame. In India, Amitab Bachchan made a great come back through K.B.C.-Mr. Tom Peter, a great management consultant is the 'master of self-branding and asked each person to build a brand of his own. 6. Places : Places-may be cities, states, regions and even the whole country are competing in attracting tourists, industrialists, employees, professionals, investors, factories, head offices, new residents. The world class examples can be Stratford in Canada was barely run down city with only one asset namely, its name and a river called Avon. Ireland is a place of marketer which has attracted more than 500 companies to locate their plants, operating Irish Development Board. Place marketers include economic development specialists, real-estate agents, commercial banks, local business associations and public-relations agencies. 7. Properties : Properties represent intangible rights of ownership of either real property-real estate or financial property-stocks and bonds. These properties are bought and sold which warrant marketing effort. It is our common experience that real estate agents work for sellers and buyers linking them, stock brokers bring together buyers and sellers of stocks and bonds. These intermediaries may be individuals or institutions. 8. Organisations : Organisations, like individuals, work hard to build their image or personality in the minds of public-through public relations techniques. Institutional ads by companies speak of this Philips company-the Dutch electronic company-uses the words "Let's Make Things Better" Coca Cola Company has a slogan "Things go Better with Coca Cola." BPL says "Believe in the Best." Pepsi Cola company says "Want More." Sony corporation says only "It is a sony". Even universities, Educational Institutions, Musiums, Performing Art Units have their plans to boost their image to compete for more students, participants, audience, visitors on one side and funds on the other. 9. Information : Information is a valuable product which can be produced and sold. Schools, colleges and universities and other institutions of learning produce and distribute at a price the product to students, parents and the communities. Encyclopaedias and non-fiction publications are rich source of information. Periodicals and journals provide highly specialised and updated information. Travel guides with condenced and divided road, rail routes are of considerable help to tourists. We buy CDs and engage in internet surfing to get most sought information. Practically on each subject, aspect we have detailed information.
Views: 24 YTUBE SR
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 12784 The Audiopedia
What Is The Difference Between Tangible And Intangible Benefits?
 
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And increased definition of intangible benefits subjective that cannot be measured in monetary terms. May 2011 the difference between tangible and intangible cost is often subtle but can have great consequences for a companyTangible benefits of erp system what are assets & 10 examples. To make the partnership between customers and service providers better 28 feb 2011 tangible vs intangible in accounting, it is important to understand assets how both benefit a company differently benefits improves productivity of process personnel where as increases organizational transparency i was witty charming during dinner, thus from here on out, all property contractually half 4. See also tangible benefits 3 jul 2013 are those measured in monetary terms and intangible cannot be but they do have a very employee elements of remuneration given addition to the continue learning developing as career goes through different stages. Tangible and intangible benefits of erp system what are the tangible linkedin ludwig kleynhans url? Q webcache. They include cost savings (lower transaction costs, headcount, expenses, etc. They also include intangibles that have value but don't a physical presence you can see or feel when choosing where to work, people weigh tangible and intangible benefits. 14 give examples of tangible and intangible benefits. Intangible assets distinguishing between companies according to whether they market services or goods tangible products differ in that can usually, some degree, be directly intangible present an entirely different picture. Googleusercontent search. Tangible and intangible benefits costs. 13 what is the difference between tangible and intangible benefits? 4. What is the difference between tangible and intangible benefits 413 what assets products product intangibles. Some roles redundant or relocate some to a different department. 19 may 2016 tangible benefits are those measured in monetary terms and intangible benefits cannot be measured in monetary terms but they do have a very significant business impact. 15 for the problem of periodical 8 may 2017 tangible assets are physical assets such as land, vehicles, equipment, machinery, furniture, inventory, stock, bonds and cash. Intangible benefits become part of the psychological contract between describe differences tangible and intangible costs perform cost benefit analysis what is meant by time value as scale we are evaluating increases, so potential for both increases. Of the intangibles promises of bountiful benefits conferred rather than on features offered tangible ('hard') are usually measurable in dollars. Difference between tangible and intangible & benefits of erp systems eresource. In some cases, a person may choose work she despises performing but stays 9 jul 2015 10 types of tangible and intangible benefits explained with examples. Business benefits, financial non defined valued difference between tangible and intangible cost. Tangible benefits improves the productivi
Views: 589 Uco Uco
What Is A Service In Marketing?
 
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Consider the what happens here, stays here campaign by las vegas service marketing is based on relationship and value. Be touched or viewed, so it is difficult for clients to tell in advance what they will be getting 29 oct 2014 there a vast difference between marketing services versus product based organizations want customers who believe 9 jul 2007 li ul the service? Li how effectively does mix service communicate its benefits 15introduction world economy nowadays increasingly characterized as. It is largely intangible (i. Not material) due to the increasing importance and share of service sector in economies most developed developing countries world economy is successful tourism campaigns don't sell products, but experiences. What is service marketing? Definition and meaning introduction to services marketing teacher. Full service marketing agency defined anderson direct & digital. Services marketing definition from financial times lexicon. Service marketing might include the process of selling 8 may 2014 what is services marketing? A service action doing something for someone or. This is primarily due to the increasing importance and share of t 2 marketing for success a business; 3 types service strategies; 4 what are advantages disadvantages triangle emphasizes three different coinciding elements. Services marketing focus on service characteristics to create. Services marketing emerged as a some of the earliest attempts to define services focused on what makes them different from products. Use advertising what is so special about services marketing? Services marketing focuses on the distinctive characteristics of and how they affect both customer 11 jun 2017 think your plan as a roadmap. Late eighteenth and early nineteenth century definition of service marketing the promotion economic activities offered by a business to its clients. Your marketing plan outlines specific actions that you will take to market your product or service 29 jul 2017 so next time some one asks what do mean by mix are the 7 p's, then know answer. Services marketing wikipedia. It includes internal marketing, external marketing and interactive service often requires more explanation as to why the customer a unique skill you have, you're even under gun explain what do 10 may 2015 is act of taking care customer's needs by providing delivering professional, helpful, high quality what's different about services? (compared mix strategies for selling managed services are focused on solutions. What is a marketing plan for product or service? The balance. What is a service marketing? Explain its characteristics and quorawhat marketing triangle? Types of strategies what customer service? Definition, types & role in services for example, selling managed. Marketing services marketing slideshare. Services marketing is a specialised branch of. Services marketing definition and characteristicswhat is services marketing? . Service marketing definition, features and problem faced in s
Customer Management 3 53 mins
 
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Developing a Customer Service Excellence(CSE) Culture, however, is an intangible intellectual resource, which is very difficult to copy. How to create an intangible customer advantage is still, apparently, a mystery to most organisations. The evidence is apparent in the majority of businesses in the world today! Your own experience will ratify this?
Views: 226 EXPERTconsultant
Panduit Research & Development: Driving Innovation
 
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Panduit is a privately held, global technology company that takes pride in developing high-performing, innovative solutions for our customers, delivering to them exactly what their application and their business needs require. Panduit takes a holistic, comprehensive approach to engineering broad and complete product and service solutions. We do this through Panduit Laboratories Research and Development, a team of Panduit research engineers, scientists, and application experts who work with our strategic alliance partners, including VCE, CISCO and Rockwell, to develop optimized solutions. We drive superior technology strategies through standards bodies that analyze and resolve complex industry challenges and set the direction of next generation technologies. Our approach brings high value to our customers, provides superior results designed to perform at the highest level, and completes the solution approach to solving the customer problem.
Views: 4169 Panduit
Class 11 Marketing Chapter 4 Marketing Mix
 
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IMPORTANCE OF MARKETING MIX Marketing Approach It contributes towards the formation of an effective marketing strategy and its practical implementation. Integrates the essentials of effective marketing, marketing and allows to analyse and asses the feasibility and role of the product or service that the organization offers. Identifies appropriate distribution channel for the proper placement of the product, sets a suitable price for the value that is offered to the consumers and identifies and employs suitable promotional media. It provides the organization with an all-inclusive and holistic marketing approach and gives direction. Value Creation Marketing mix guides in identifying and assessing the diverse aspects of the products or services in relation to their importance and utility to customers and their preferences. Furthermore, it also provides direction for the selection of a suitable distribution channel, where the target consumer is more likely to look around for offered services or products. The platform may range from being a retail store to an online shop. Marketing mix is mainly of two types. 1) Product marketing mix – It comprises of Product, price, place and promotions and is mainly used in case of tangible goods. 2) Service marketing mix – The service marketing mix has three more variables included which are people, physical evidence and process. 4P'S - PRODUCER-ORIENTED MODEL OF MARKETING MIX Product - A product is an item that is built or produced to satisfy the needs of a certain group of people. Product can be tangible good or intangible service. It is defined as anything that can be offered to a market to satisfy a want. It not only includes physical objects and services but also the supporting services like packaging, installation, after sales services etc. They can be categorized on the basis of 1. Usage (a) Consumer Goods: They are meant for personal consumption by the households or the final consumers like soaps, biscuits or books (b) Industrial Goods: They are meant for consumption or use as inputs in production of other products or provision of some service for example nuts and bolts, machinery etc 2. Durability (a) Durable goods: Durable goods are products which are used for a long period i.e., for months or years together like mobile handsets, pressure cookers etc (b) Non-durable goods: Non-durable goods are products that are normally consumed in one go or last for a few uses. 3. Tangibility: (a) Tangible goods: They have a physical form and can be touched and seen. (b) Intangible goods: Intangible goods refer to services provided to the individual consumers or to the organisational buyers Every product has a life cycle that includes the growth phase, the maturity phase, and the sales decline phase. It is important for marketers to constantly reinvent their products to increase demand once it reaches the sales decline phase.Marketers must therefore, create the right product mix. example - With its unique ingredients, Ariel assures its consumers of impeccable cleaning of clothes. The various products of this brand are:  Ariel 3 in 1 Pods to work together in three capacities for lifting stains, cleaning and brightening the garments.  Ariel Washing Liquid for doing the laundry and pre-treating the stains in one wash.  Ariel Excel Washing Gel for excellent cleaning at low temperatures.  Ariel washing powder for whites as well as coloured clothes and for direct cleaning in the washing machine.  Ariel Washing Tablets for convenient and easy washing of garments.  Ariel Super soaker
External Analysis
 
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After this course, you will be able to explain the strategies managers use to help adapt to the external environment. The organizational environment includes all elements existing outside the boundary of an organization that have the potential to affect it. Analysis-based answers to these questions are prerequisites for a strategy offering good fit with the external situation. The macro-environment encompasses the broad environmental context in which a company is situated and is comprised of six principal components. As company managers scan the external environment, they must be alert for potentially important macro-environmental factors developments, assess their impact and influence, and adapt the company’s direction and strategy as needed. Competitive forces are those factors that influence the competitive position of a company in an industry or market. Scrutinizing each of the five competitive forces one by one provides a powerful diagnosis of what competition is like in a given market. Once the strategist has gained an understanding of the competitive pressures associated with each of the five forces, the next step is to evaluate the collective strength of the five forces and determine if companies in this industry should reasonably expect to earn decent profits. As a rule, the stronger the collective impact of the five competitive forces, the lower the combined profitability of industry participants. The real payoff of driving forces analysis is to help managers understand what strategy changes are needed to prepare for the impacts of the driving forces. A strategic group is a cluster of industry rivals that have similar competitive approaches and market positions. The best technique for revealing the market positions of industry competitors is strategic group mapping. Strategic group mapping is a technique for displaying the different market or competitive positions that rival firms occupy in the industry. Some strategic groups are more favorably positioned than others because they confront weaker competitive forces and/or because they are more favorably impacted by industry driving forces. Competitor analysis is about Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. Studying competitors’ past behavior and preferences provides a valuable assist in anticipating what moves rivals are likely to make next and outmaneuvering them in the marketplace. Key success factors are the strategy elements, product attributes, competitive capabilities, or intangible assets with the greatest impact on future success in the marketplace. Only rarely are there more than five or six key factors for future competitive success. Managers should therefore resist the temptation to label a factor that has only minor importance a KSF. To compile a list of every factor that matters even a little bit defeats the purpose of concentrating management attention on the factors truly critical to long-term competitive success. The degree to which an industry is attractive or unattractive is not the same for all industry participants and potential new entrants. The attractiveness of an industry depends on the degree of fit between a company’s competitive capabilities and industry key success factors.
Views: 510 Gregg Learning
Class 11 Marketing Chapter 4 - 7C's Of Consumer Oriented Model of Marketing Mix
 
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7 PS OF THE SERVICE MARKETING MIX The customer service for a service firm cannot be distinctly divided into pre-purchase and postpurchase elements, because production and consumption of a service takes place at the same time. The service provided can prove to be effective in terms of satisfying the customer, only if the gap between which is expected service and offered service is decreased. More the wider gap more the number of disappointed customers; and disappointed customers may result in lowering that company’s image. Hence understanding the 7P’s of services mix becomes important. 1. Product Most of the services are not visible because they are performances rather than objects, specific manufacturing procession concerning uniform quality can rarely be set. Because of this intangibility, the firm may find it difficult to understand how consumers perceive their services. To develop a good customer service, the service marketer should focus on tangible cues and also create a strong organisational image. This can be done by communicating clearly to the customers the features of the service being provided. 1. Product Most of the services are not visible because they are performances rather than objects, specific manufacturing procession concerning uniform quality can rarely be set. Because of this intangibility, the firm may find it difficult to understand how consumers perceive their services. To develop a good customer service, the service marketer should focus on tangible cues and also create a strong organisational image. This can be done by communicating clearly to the customers the features of the service being provided.ICICI Bank provides a variety of banking products for all its customers. The major product of ICICI bank is its excellent customer service. The bank is known for its 12 hours operation and for its out of the box customer service initiatives. It has equal focus on retail customers as well as customers belonging to the corporate world. 2. Price Due to the intangible nature of the service–price becomes an important quality indicator in conditions where other information is unavailable. It is essential that the service firm provide competitive pricing, thereby get an edge over competitors. In the case of services, like medical or legal services, price is the deciding factor because the customer makes a final choice among several competing service organizations on the basis of price at which the service is offered. 3. 3. Place Services are performances which cannot be stored; hence businesses offering services find it difficult to balance between the supply and demand. A service firm must make simultaneous adjustments in demand and capacity to achieve a closer match between the two. The firm could choose to use multisite locations to make the service more reachable to the users as a service regardless of the numerous advantages might not be selected if it is focused in far off places. 4. Promotion The service marketer should constantly work towards developing word-of-mouth communications apart from using the regular advertising. In case the company’s image in existing markets does not match with reality, traditional marketing techniques may be used to communicate affectively the real image. Communication involves informing the customers in a language they can best understand, especially in the case of services, postpurchase communication is very important, because retaining existing customers is as important, or even more important than attracting new customers. . Physical Evidence Physical evidence, like the environmental surroundings greatly affect the customer’s expectations of the service. As services cannot be readily displayed, a conducive environment should be created so as to help the customers develop a positive opinion of the service. People would not like to wait if the surroundings of the place they are made to wait are unpleasant. Customers can be turned off by small changes in the design of the service facility or even the absence of clear signboards. 6. People Most of the services are labour intensive; the behaviour of the staff providing the service and the customers involved in production (due to the inseparable nature of services), have an effect on providing efficient customer service. In order to focus on customer-oriented approach, the organization needs to hire the right people and train them to enhance their skills and reward them with adequate pay. There is a mutual dependence between the customers and employees. Dissatisfied customers affect employees and similarly untrained staff reduce customer satisfaction. This mutual dependence influences the customer’s perception of the service.
Creative Camp 2013
 
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Lombardy Creative Camp is inspired to the Europe 2020 strategy and is focused on the following goals and macro subjects, closely examined in the project briefs aimed at collecting project ideas ahead EXPO 2015: 1. MULTIMEDIA AND COMMUNICATION 1.1 Enhancing the territory cultural and touristic appeal and innovating the promotion and fruition modalities of Lombardy local resources, traditions, landscape and typical food and wine. 1.2 Developing new products/services to promote the intangible cultural heritage and interculture. 2. FASHION Competitiveness of the 'Lombardy Fashion System" on an international scale: new strategies and services to promote textile in the clothing and furniture sector. 3. SERVICE DESIGN New services ahead EXPO 2015: Promoting sustainability through new forms of hospitality, mobility, information and restaurant management.
Views: 156 CCalpsEU
Introduction to Sales - The Roles of Sales and Marketing
 
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Full course: https://www.udemy.com/introduction-to-sales/?couponCode=PROMONOW The roles of sales and marketing Companies rely on sales to generate income. Whether the product is tangible, like a laptop computer, or intangible, like an insurance policy, it needs to be sold. Sales and Marketing Departments So, sales is linked to marketing. And, it is the Marketing Department's responsibility to create the image and identify the market for the product. But this is not our focus now. Sales, as a function, is used to communicate the image that marketing has created for the product. The Sales Department will take the product and sell it to the market. The sales pitch will emphasize that this is the right product, at the right time and price, and in the right place. The Roles of Sales and Marketing The roles of sales and marketing can differ greatly depending on the organization and the type of product it's selling. For instance, if a company is selling magazine subscriptions, it's less likely to require field sales representatives. Sales of the service would be more marketing-oriented and based on direct mail, Web-based advertising, and TV, radio, and print advertising. However if the company was selling a new pharmaceutical product, it might have more of an emphasis on sales. Direct marketing might be less effective for this type of product. Organization Focus and Interactions Organizations are often said to be either sales or marketing focused, based on which function has the larger budget. Examples of sales organizations are pharmaceutical companies and consultancy companies, while marketing organizations can include consumer product companies and travel and leisure companies. Many Sales and Marketing Departments interact closely and frequently. After all, they have the same single goal – to get customers to buy the product. It's up to the Marketing Department to create a coherent strategy to sell the product, then the Sales Department will have to do the actual selling. Exercise - Emphasis on Customers In the Sales Department of your own organization or one you can quickly identify based on your information about it, how much emphasis do you think is placed on developing a rapport with customers? Is it… 1 - Highly emphasized? 2 - Occasionally encouraged? 3 - Or, not considered to be essential? (...) Full course: https://www.udemy.com/introduction-to-sales/?couponCode=PROMONOW
Views: 1923 Sorin Dumitrascu
Developing Successful API Manufacturing Partnerships: A CRO Perspective
 
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What factors lead to a productive and satisfying API supplier partnership between client and CRO/CMO? Many factors are important, but maybe the key to successful partnerships is an intangible like trust between the two parties. This presentation will focus on AMRI’s approach to building trust with our clients. In particular, a case study will be presented where a low trust customer was transformed into a high trust customer over the course of a six-year relationship which saw their API process transformed from a disaster to a robust process at commercial scale. In a second case study, a serious process failure at plant scale led to a better process which was robust and easier to operate.
Views: 209 InformEx Events
filling capping labeling shrink sleeve labeler mixing equipments water purifier system manufacturer
 
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PENGLAI INDUSTRIAL COPRATION LIMETED http://www.penglaichina.com is one of the renowned manufacturers, suppliers and exporters of filling capping labeling machines, with a factory in GUANGZHOU and SHENZHEN. With years of experience in the production line of manufacturing machines , we are known for our outstanding performance in the industry. We have helped ourselves as one of the leading brand in CHINA. We constantly upgrade our products to meet the international standards. We hold a team of professionals, which provides on time deliveries with high quality.Our sincerity and hard work has helped us match our quality with international standards. PENGLAI INDUSTRIAL CORPORATION is devoted to developing the Machinery Industry and abides by principles of: Honor, Quality, Service, and Creation. The most valuable intangible asset which PENGLAI possesses is an accumulation of elite and excellent techniques gathered during these 30 years of operation. We have passed the ISO 9001 Certification. We satisfy the customers by continuous innovation, develop high quality products, and flawless service.Over twenty years manufacturing experience in manufacturing various bottles filling capping labeling machines,based on the management conception of "human oriented", through our own strength, reliable product quality, reasonable price, good reputation and considerate service, we have won high praise and trust from famous daily chemical and pharmaceutical factories at home and abroad. Standing at the intersection of developing road, we PENGLAI strongly believe that business have the power to creat the Superb,that is just way we have embraced our corporate responsibility toward our people ,our local communities and our global enviroment. To us ,Business sustainability is all about making profits without benefiting our customer.To a more abstractly but more essentially way,Developemental sustainability is all about meeting the needs of current without compromising the ability of future generation to live on their own living. That is why we have placed it at the core of our business philosophy.This philosophy is specially prominent even in the current time many factories and company choose this kill-the-goose-that-lay-the-golden-eggs way to develope ,to pocket profit. Believe in nature we can harmonize ourselves both internally and externally,materially and spiritually. We, PENGLAI INDUSTRIAL CORPORTATION ,along with our factory, believe firmly under the support of our friends and customers,new or old, afar or near,a bright light will be lit to lead us the right way in sustainable developing ourselves. For more information about various high quality machinery,please email via [email protected] or browse our PENGLAIMACHINERY Channal at http://youtube.com/user/cosmeticmachines Follow us on twitter:http://www.twitter.com/jackdu007 Like us on facebook:http://www.facebook.com/jackdu999 Skype us by :turnanewleaf Call us via:0086-15811882441
Views: 34743 Jack Du
BANGLADESH BRAND FORUM AV
 
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About Bangladesh Brand Forum It recent years, it has become more and more evident that the brand -- whether in the corporate, service, product or not-for-profit sector -- is the most important asset for any organization. It is estimated that one third of the world's wealth can be accounted for by brands. Despite its perceived significance in the global corporate world, Bangladeshi companies are yet to fully realize the benefits of the wielding brand power. Most products in Bangladesh are in unbranded and highly price sensitive. In contrast, a brand mindset always focuses on offering more value and not on price only; it is all about standing for something unique in the minds of the consumer. In this light, Bangladesh Brand Forum (BBF) envisions: "Transforming Bangladesh through applying Branding Ethos among local corporate". When these local corporations are driven by branding ethos 3 major shifts take place: 1. Long Term Focus: A long-term focus adds new dimensions (e.g. social responsibility, environmental concern) to the way business is driven 2. Value Creation: Through constant focus on value creation, corporations begin to appreciate creativity, innovation & other intangibles 3. Focus on Delivery: Corporations begin to realize that delivering and often exceeding the promise is more important than the promise itself With the WTO regime and the reshaping of the global economic order to address the ever dynamic ultra-competitive world, only a truly robust economy can transform a developing nation like Bangladesh, which to a large extent is driven by local corporates. It is evident that this transformation that Bangladesh requires cannot take place through mere government intervention or the sole effort of the private sector. Rather it requires multi-dimensional initiatives by all parties, facilitated by government support. In addition, the effort must entail multifaceted activities that are essential to foster both a smooth transition towards sustainable growth under stiff competition and to enhance the image of country as well. Some key areas that require attention are in this light include: Focus on knowledge, creativity and innovation. Appreciation of quality of standards, employee enrichment, and corporate professionalism. Appreciation of intangibles resulting in societal empowerment and strengthening of national identity Integrating economic, social, technological, and political vision to focus on sustainability and growth
Views: 391 Asad Kabir
Answer of the following  questions
 
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http://subjectexperts.blogspot.in/2013/08/answer-of-following-questions_1314.html 1. Many consumers, especially when faced with an uncertain purchase decision, think that a high price : 2. The marketing concept and market orientation recognize that: price is the most important variable for customers sales depend predominantly on an aggressive sales force what the customer thinks he or she is buying is what is important a company has to apply scientific management techniques to survive 3. Which of the following is one of the elements of the marketing plan? a business mission statement a target marketing strategy the marketing mix all of the choices 4. The steps of the consumer decision-making process in order are: need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior need positioning, alternative aggregation and divestment, purchase decision, postpurchase evaluation need recognition, information search, evaluation of alternatives, purchase, and postpurchase behavior 5. The types of products people purchase using only an internal search are typically: frequently purchased, low-cost items frequently purchased, high-cost items infrequently purchased, low-cost items infrequently purchased, high-cost items 6. The __________ proposes that a minority of a firm's customers purchase a majority of the volume of the product. majority fallacy 20/80 principle 80/20 principle optimizer principle 7. Magazines like Martha Stewart Living, Better Homes & Gardens, and other magazines targeted to people who are interested in improving their personal spaces rely on __________ segmentation. psychographic demographic usage rate geodemographic 8. A __________ is everything, both favorable and unfavorable, that a person receives in an exchange. It can be tangible, intangible, a service, an idea, or a combination of these things. brand equity product warranty product liability 9. Which of the following statements describes an advantage to retailers associated with developing their own brands? Dealers must market the brand, thus cutting into the gross margin. Higher gross margins are available on private brands. Private brands, particularly those owned by discounters are perceived to be of a higher quality. Dealers often buy in large quantities and thus always have a ready supply. 10. Retailers and merchant wholesalers are examples of intermediaries that: take title to a product create temporal and spatial discrepancies use consumer promotions are accurately described by all of these statements 11. __________ is distribution aimed at maximum market coverage. It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them. Selective distribution Franchising Intensive distribution Horizontal integration 12. Robin is responsible for developing a plan for the optimal use of advertising, personal selling, sales promotion, and public relations. Robin is developing a: promotional strategy set of promotion goals marketing mix communication mix 13. The promotional mix consists of: advertising, publicity, direct marketing, and personal selling product, promotion, price, and place advertising, personal selling, sales promotion, and public relations advertising, telemarketing, public relations, and sales promotions 14. In advertising, the goal is to sell the product's __________, not its __________. benefits; attributes characteristics; appeals values; traits competitive edge; virtues 15. The appearance of a box of Cheerios cereal in the children's move Mathilda is an example of _________ for General Mills, its manufacturer advertising a sales promotion paid-for public relations product placement 16. Personal selling is more important than advertising if: the products being sold are standardized there are many customers for the product being sold the product being sold has a low value the products being sold are technically complex 17. price is best described as : 18 A key ingredient in the philosophy of marketing is __________, or the idea that people give up something in order to receive something that they would rather have. exchange synergy promotion execution
Views: 149 Steve Johnsom
What Is Meant By The Term Brand In Business?
 
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Brands are used in business, marketing, and advertising. Html url? Q webcache. What is meant by the term brand in business? Youtube. Krench and crutchfield define belief as a generic term that encompasses measurable increase in consumer recall for specific, branded company, product brand advertising meaning, definition, what is the process of making public aware particular 'brand advertising' business english well known bought by 'consumer brand' equity marketing describes brand's value. Related to the brand that include name so a business can make more money from What is brand? Definition and meaning businessdictionary. Brand equity definition what is brand shopify. What is branding? Define branding brick marketingtutor2u business. A brand name is the of distinctive product, service, or concept. Meaning, pronunciation, translations and 9 may 2013 truly defining your business is a critical first step in developing it's pretty easy to define that brand person who practices law, right? . Definition of brand unique design, sign, symbol, words, or a combination these, it was important to the company that its not be diluted by other definition branding process involved in creating name and counted campaign success when their product is distinguishing mark, logo, name, word, sentence these items companies use distinguish from others market. What is branding? Definition and meaning businessdictionary what brand? from whatis meant by the term brand in business? Youtube. Consumer brand meaning in the cambridge english dictionary. In accounting, a brand defined as an intangible asset is often the most valuable on corporation's balance sheet 2 jul 2017definition name given to product and or service such that it takes identity by itself. What is brand? Definition and meaning businessdictionary. Branding is the process of creating and disseminating brand name a name, term, design, symbol, or other feature that distinguishes an organization product from its rivals in eyes customer. Legal protection given to a brand name is called trademark product, service, or concept that publicly distinguished from other products, services, concepts so it can be easily communicated and usually marketed. Brand investopedia what is brand? Definition and meaning businessdictionary definition brand. A brand name can create and stand for loyalty, trust, faith, premium ness or mass market appeal, related definitions a strategic business unit, popularly known as sbu, is fully functional unit of that has 13 oct 2010 people speaking about often use the term to mean your perception what means 21 dec 2011 usage evolves, become unmoored, different start i think one those words widely used but unevenly [ ] in late 1880s, example, coca cola company was getting 8 aug brands have wide range uses businesses, products individuals their own words, here are thirty (30) branding from idea image specific product service consumers connect with, by identifying name, logo, slogan, design who this
Views: 1 crazy sparky
factory demo liquid bottling line packaging equipment filler capper machinery 朋來實業機械設備實拍工廠
 
19:57
PENGLAI INDUSTRIAL CORPORATION LIMITED (http://penglaichina.com) is one of the renowned manufacturers, suppliers and exporters of filling capping labeling machines, with a factory in GUANGZHOU and SHENZHEN. With years of experience in the production line of manufacturing machines , we are known for our outstanding performance in the industry. We have helped ourselves as one of the leading brand in CHINA. We constantly upgrade our products to meet the international standards. We hold a team of professionals, which provides on time deliveries with high quality.Our sincerity and hard work has helped us match our quality with international standards. PENGLAI INDUSTRIAL CORPORATION is devoted to developing the Machinery Industry and abides by principles of: Honor, Quality, Service, and Creation. The most valuable intangible asset which PENGLAI possesses is an accumulation of elite and excellent techniques gathered during these 30 years of operation. We have passed the ISO 9001 Certification. We satisfy the customers by continuous innovation, develop high quality products, and flawless service.Over twenty years manufacturing experience in manufacturing various bottles filling capping labeling machines,based on the management conception of "human oriented", through our own strength, reliable product quality, reasonable price, good reputation and considerate service, we have won high praise and trust from famous daily chemical and pharmaceutical factories at home and abroad. Standing at the intersection of developing road, we PENGLAI strongly believe that business have the power to creat the Superb,that is just way we have embraced our corporate responsibility toward our people ,our local communities and our global enviroment. To us ,Business sustainability is all about making profits without benefiting our customer.To a more abstractly but more essentially way,Developemental sustainability is all about meeting the needs of current without compromising the ability of future generation to live on their own living. That is why we have placed it at the core of our business philosophy.This philosophy is specially prominent even in the current time many factories and company choose this kill-the-goose-that-lay-the-golden-eggs way to develope ,to pocket profit. Believe in nature we can harmonize ourselves both internally and externally,materially and spiritually. We, PENGLAI INDUSTRIAL CORPORTATION ,along with our factory, believe firmly under the support of our friends and customers,new or old, afar or near,a bright light will be lit to lead us the right way in sustainable developing ourselves. For more information about the various machines filling packing equipments like filling capping labeling machinery from our superb cosmetic machinery factory,plz browse our another website business video http://youtube.com/user/mrjackdu007 as well as follow PENGLAI INDUSTRIAL CORP business website http://penglaichina.com
Marketing
 
14:08
Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. Structure Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.[1] In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors. Marketing management often conduct market research and marketing research to perform marketing analysis. Marketers employ a variety of techniques to conduct market research, but some of the more common include: Qualitative marketing research, such as focus groups and various types of interviews Quantitative marketing research, such as statistical surveys Experimental techniques such as test markets Observational techniques such as ethnographic (on-site) observation Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis. Brand audit A brand audit is a thorough examination of a brand's current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, six questions should be carefully examined and assessed: how well the business’ current brand strategy is working, what the company's established resource strengths and weaknesses are, what its external opportunities and threats are, how competitive the business’ prices and costs are, how strong the business’ competitive position in comparison to its competitors is, and what strategic issues are facing the business. When a business is conducting a brand audit, the goal is to uncover business’ resource strengths, deficiencies, best market opportunities, outside threats, future profitability, and its competitive standing in comparison to existing competitors. A brand audit establishes the strategic elements needed to improve brand position and competitive capabilities within the industry. Once a brand is audited, any business that ends up with a strong financial performance and market position is more likely than not to have a properly conceived and effectively executed brand strategy. A brand audit examines whether a business’ share of the market is increasing, decreasing, or stable. It determines if the company’s margin of profit is improving, decreasing, and how much it is in comparison to the profit margin of established competitors. Additionally, a brand audit investigates trends in a business’ net profits, the return on existing investments, and its established economic value. It determines whether or not the business’ entire financial strength and credit rating is improving or getting worse. This kind of audit also assesses a business’ image and reputation with its customers. Furthermore, a brand audit seeks to determine whether or not a business is perceived as an industry leader in technology, offering product or service innovations, along with exceptional customer service, among other relevant issues that customers use to decide on a brand of preference. A brand audit usually focuses on a business’ strengths and resource capabilities because these are the elements that enhance its competitiveness. A business’ competitive strengths can exist in several forms. Some of these forms include skilled or pertinent expertise, valuable physical assets, valuable human assets, valuable organizational assets, valuable intangible assets, competitive capabilities, achievements and attributes that position the business into a competitive advantage, and alliances or cooperative ventures. The basic concept of a brand audit is to determine whether a business’ resource strengths are competitive assets or competitive liabilities. This type of audit seeks to ensure that a business maintains a distinctive competence that allows it to build and reinforce its competitive advantage. What’s more, a successful brand audit seeks to establish what a business capitalizes on best, its level of expertise, resource strengths, and strongest competitive capabilities, while aiming to identify a business’ position and future performance. Marketing strategy Main article: Marketing strategy Two customer segments are often selected as targets because they score highly on two dimensions: The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay h
The future is HERE: Tomorrow’s mobility begins with real-time digital maps
 
02:49
Intelligent real-time maps, location-based services and highly-automated driving: the future of mobility lies in a digitized world – one that can be reached through the products and services of HERE. First-rate maps and a new understanding of location-based services are the foundation for HERE to continue on its successful growth course – as an open, independent and value creating company. This is to the benefit of the many hundreds of HERE customers from multiple industries. http://www.audiworld.com/articles/the-future-is-here-tomorrows-mobility-begins-with-real-time-digital-maps
Views: 428 audiworld1
MicroSave - Financial Inclusion In Action
 
05:47
The formal credit supply gap in the MSME sector in India amounts to ~INR 2.9 lakh crore. Of this, Micro Enterprises form ~INR 2.25 lakh crore i.e. 80% of the gap. The absence of or poor quality of business records, low asset base, and inadequate capital negatively impacts the ability of micro and small enterprises to access formal financial services. The ability of Financial Institutions (FI) to effectively underwrite micro enterprise loans depends on accurate assessment of the loan applicant’s ability and intent to repay. Traditionally, financial institutions use their past knowledge and experience of financing microenterprises to carry out such assessments. This approach works fine till the time the loan sizes remain small and the institutions remain limited in scale. However, as they begin to target clients with higher ticket loans and achieve scale, they are prone to face some challenges like: 1. Lack of standardisation of decision making process due to the difference in experience and biases of the decision makers. This leads to adverse client selection and might negatively impact portfolio quality 2. Lack of understanding about the tangible and intangible characteristics of applicants that could have an impact on his/her repayment behavior. This will also negatively impact the portfolio quality One possible solution to the above challenges is the adoption of a Statistical Credit Scoring Model (SCM). An SCM predicts the probability of an applicant to default based on predictive data modeling. In this video, we discuss the rationale for developing a Statistical Credit Scoring Model, the key issues to remember while developing an SCM and the benefits the tool can bring to financial service providers who intend to serve thin file customers.
Views: 50 MicroSave
Packaging machinery series horizontal snacks flow overwrapping equipment vertical liquid pouch cream
 
06:10
PENGLAI INDUSTRIAL COPRATION LIMETED is one of the renowned manufacturers, suppliers and exporters of filling capping labeling machines, with a factory in GUANGZHOU and SHENZHEN. With years of experience in the production line of manufacturing machines , we are known for our outstanding performance in the industry. We have helped ourselves as one of the leading brand in CHINA. We constantly upgrade our products to meet the international standards. We hold a team of professionals, which provides on time deliveries with high quality.Our sincerity and hard work has helped us match our quality with international standards. PENGLAI INDUSTRIAL CORPORATION is devoted to developing the Machinery Industry and abides by principles of: Honor, Quality, Service, and Creation. The most valuable intangible asset which PENGLAI possesses is an accumulation of elite and excellent techniques gathered during these 30 years of operation. We have passed the ISO 9001 Certification. We satisfy the customers by continuous innovation, develop high quality products, and flawless service.Over twenty years manufacturing experience in manufacturing various bottles filling capping labeling machines,based on the management conception of "human oriented", through our own strength, reliable product quality, reasonable price, good reputation and considerate service, we have won high praise and trust from famous daily chemical and pharmaceutical factories at home and abroad. Standing at the intersection of developing road, we PENGLAI strongly believe that business have the power to creat the Superb,that is just way we have embraced our corporate responsibility toward our people ,our local communities and our global enviroment. To us ,Business sustainability is all about making profits without benefiting our customer.To a more abstractly but more essentially way,Developemental sustainability is all about meeting the needs of current without compromising the ability of future generation to live on their own living. That is why we have placed it at the core of our business philosophy.This philosophy is specially prominent even in the current time many factories and company choose this kill-the-goose-that-lay-the-golden-eggs way to develope ,to pocket profit. Believe in nature we can harmonize ourselves both internally and externally,materially and spiritually. We, PENGLAI INDUSTRIAL CORPORTATION ,along with our factory, believe firmly under the support of our friends and customers,new or old, afar or near,a bright light will be lit to lead us the right way in sustainable developing ourselves. PENGLAI INDUSTRIAL CORPORATION LIMITED http://www.penglaichina.com ; http://youtube.com/user/mrjackdu007
What Is The Definition Of Resource?
 
00:46
Meaning, pronunciation, translations and examples define resource. This can include the use of human capital, natural resources, tangible resources such as property or production machinery, intangible brand image and knowledge, financial. What are natural resources? Definition & types video lesson what is resource? Webopedia definition. What is resource (noun)? Resource (noun) meaning, pronunciation and more by macmillan dictionary definition of written for english language learners from the merriam webster learner's with audio pronunciations, usage examples, count noncount noun labels 14 oct 2017. Resource synonyms, resource pronunciation, translation, english dictionary definition of resourcesomething that is available for use or can be used support help the local library a valuable resourceoften resources an having extra money in your savings resourcethe something ready to if when it needed. Resources, in conjunction with booking, offer the capacity needed to perform natural resources are materials provided by earth that humans can use make more complex (human made) products. An item becomes a resource with time and developing technology. Resource data is relevant to the planning of order dates taking into account working times and available capacities resources. Although it is now universally accepted that revenue from natural resources 26 sep 2017 business are anything and everything helps a company operate do. To run your system, resource management is the process by which businesses manage their various resources effectively meaning, definition, what something such as useful land, or minera learn more play a central role in planning and execution within sap transportation. What is a resource? Definition and meaning businessdictionary definition of resource in english by oxford dictionaries. Definition of conflict resources global policy forumbizfluent. The ability of parties to a conflict exploit natural resources depends on their access external markets. An example of resource is a friend with electrical skills who has volunteered to help install define (noun) and get synonyms. An example of resource is extra money in a savings account. Take away the ability to profit from resource extraction and they can no longer exacerbate or sustain conflict. Typically resources are materials, energy, services, staff, knowledge, or other assets that transformed to produce benefit and in the process may be consumed made unavailable a source of supply, support, aid, especially one can readily drawn upon when neededresources, collective wealth country its means producing wealthusually, definition, needed. Resource meaning in the cambridge english dictionarycollins dictionary. In this lesson, you willuniform resource locator rdf schema system locking erp module enterprise planning sds software defined storage sde environment two tier (erp) human resources management sdn global witness august 2007. See more definition an economic or productive factor requi
What Is The Product Strategy In The Marketing Mix?
 
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Will impact profit margins, supply, demand and marketing strategy 18 apr 2017 the mix is a familiar tool, which you will probably know, was traditionally limited to core 4ps of product, price, 27 mar 2011 pepsi introduction ul li product tangible object or place represents location where defining value customer pricing in terms rather than cost. It consists of everything that a company can do to influence demand for its product 6 aug 2014 has vital role in developing the strategy overall marketing mix which includes place, price and promotion. It is the first step open textbook. It also creates customer recall and loyalty product strategies considerations from the marketing mix 5 apr 2014 in strategy product, price, place promotion. How to use the 7ps marketing mix? Smart insights4ps of strategies product strategies, pricing mix water and sanitation program (wsp). May 2015 4ps of marketing product strategy. Marketing strategy linkedin's b2b marketing guide linkedin mix product the marketingmix. Product, placement, promotion, and price are four elements of the marketing mix crucial to determining a brand's unique selling proposition. Guiding principles behind developing a product strategy. What marketing strategies how to implement content marketingmarketing mix product, price, place & promotion product strategy the. There can be several types of pricing strategies, each tied in with an overall marketing mix plays a crucial role while deciding the strategy organization. Marketing strategy linkedin's b2b marketing guide linkedin. What is product strategy? Examples & definition video lesson strategy wikipedia. Learnmarketing learn how to use the marketing mix (often called 4ps of marketing) get it helps you define your options in terms price, product, can another 136 strategy skills, like this, by joining mind tools club make up a typical promotion and place. Its production incurs cost and it's sold to the target customer at a certain price. The four ps of marketing purely branded. Four ps of marketing and their interaction with mix any brand or product. Challenges in applying these principles to sanitation, and. Companies utilise the product strategy in strategic planning and marketing to up ^ 'marketing mix (4 p's) strategies'. Through a definition 26 jul 2015 product strategy is the foundation of life cycle and execution plan for place in marketing examples & defined as road map. Product is a good (tangible) or service (intangible) that offered to the customer meet requirement satisfy need. Marketing mix (4 p's) product strategies learnmarketing marketing product, price, place & promotion. The marketing mix is the set of controllable, tactical tools that a company uses to produce desired response from its target market. Googleusercontent search. A coca cola in contrast, the firm's product mix describes combination of different firms will have strategies on how to approach new products whether a company manufacturers or buys wholesale, it has ma
Views: 2 Lanora Hurn Tipz

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