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Building Brand Loyalty
 
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How important is it to build customer loyalty? Let's take 10 to talk about it. Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ► http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN: ► https://www.linkedin.com/company/albanese-branding-&-communications-inc- Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 05: "BUILDING BRAND LOYALTY" Host: Patrick Zajdel Featured Guest: Kelly Hribljan Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Safa El Sahani Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 1891 Thinkr Marketing
Five Ways to Create Customer Loyalty - CX Lesson
 
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Call 314-692-2200 or go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken discusses five ways to create customer loyalty. It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. A small increase in loyalty, just as little as one or two percent, can have a dramatic positive impact to your top and bottom line numbers. So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. 1. Don’t Confuse a Loyalty Program with a Marketing Program: The first thing that pops into my head when I’m asked about loyalty program is the mistake that many companies make when designing a loyalty program. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. If when you take away the perks and the rewards, you may lose the customer, then what you really have is a marketing program. The best companies have loyal customers because of the overall experience, not the perks and rewards. 2. Create an Emotional Connection: There is a big difference between satisfied customers and loyal customers. Satisfactory is a rating. Loyalty is an emotion. Find out a way to connect with your customers. Make them feel special. Thank them for their business. Treat them like they want to be treated. 3. Personalization and Customization: The concept of the personalized experience is a hot topic these days. With all of the data we are able to gather on individual customers, there is no reason we can’t give a customer a personalized and tailored experience. 4. Create Confidence: The old saying goes that people want to do business with people they know, like, and trust. The knowing and liking is easy. The trust is the hard part. Earn the customer’s trust by creating a consistent and predictable above average experience – all of the time. Customers want to know what to expect. No surprises. Consistency is key. When they trust you, they will continue to do business with you. 5. Break Down Customer Loyalty into Bite Size Chunks: Most people think customer loyalty is about a lifetime. Well, it’s not. The goal is about a lifetime, and a lifetime is a long time. How do we get a customer to be loyal to us for a lifetime? That’s huge. Let’s make it easier. Rather than a lifetime, focus on the next time. Every time. So, ask yourself what I call the Customer Loyalty Question: What are you doing right now to make sure the customer will come back the next time he or she needs what I sell? Think next time, every time, and it just may turn into a lifetime. To wrap this up, the value of customer loyalty is obvious. Loyal customers not only do more business with the companies they are loyal to, they will also spend more each time they do business. And, when they are loyal, they talk. Word-of-mouth marketing is the best marketing there is. Combine the value of the lifetime customer with the value of their recommendations and the payoff to your customer service and experience efforts are huge. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 This video will answer: How to get loyal customers. How do I create customer loyalty? How can I connect with my customers on a personal level? ShepTV is another Shepard Presentation (www.ShepTV.com)
Views: 9019 Shep Hyken
How To Build Brand Loyalty
 
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Building Brand Loyalty Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans. This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail: Storytelling Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable. Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business: "I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times) This simple tale turns a multi-million dollar business into a relatable idea. Make Connections Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly. As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience. Personalisation Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base. Reward Loyalty Remember to reward your original customers, especially those who've been there with you from the beginning. If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand. These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here: http://www.koozai.com/brand/ Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 1367 Koozai
Strategies for Customer Retention, Customer Loyalty, and Repeat Sales | Brian Tracy
 
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The success of any business depends heavily on the relationships it builds with its customers. In this video, I want to share some strategies for customer retention, customer loyalty, and repeat sales with you. http://bit.ly/2sh6vEX Click the link above to discover the ONE skill the very best influencers, persuaders, communicators, and salespeople all excel at, and how you can excel at it too. “Your company’s most valuable asset is how it is known to its customers.” @BrianTracy (Click to tweet: http://ctt.ec/X3h2E) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg
Views: 19262 Brian Tracy
How To Create Brand Loyalty | Season 1: EP 2
 
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Are you struggling with loyal customers? A story can separate you from your competition. Establishing a unique identity that customers can relate to will differentiate you from your competitors and make you seem like a company that is doing more than looking for the next sale. On this episode of The Growth Mindset, I analyze the difference between a business with a real story and a business that simply pushes prices. If you want to grow your brand and grow your business, subscribe to The Growth Mindset on YouTube today. Leave your thoughts in the comment section below. #TheGrowthMindset Facebook: https://www.facebook.com/paulpotratz Instagram: https://instagram.com/paulpotratz Twitter: https://twitter.com/paulpotratz Website: POTRATZNY.com
Views: 40 Paul Potratz
Building Brand Loyalty - #VirginWow
 
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Top entrepreneurs at the Virgin Startup #VirginWow event discuss how to build a brand that keeps customers coming back for more. To find out how Virgin Startup can help get your business off the ground, visit www.virignstartup.org today - and get started.
Views: 4067 Virgin StartUp
A search for loyalty: John Story at TEDxTAMU
 
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How do companies promote their brand and keep customers coming back for more? Dr. John Story explores the ways in which businesses are able to inspire loyalty among their customers in his insightful Talk at TEDxTAMU. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 10511 TEDx Talks
Build Brand Loyalty With Relationship Marketing
 
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Relationship marketing is developing customer loyalty and building long-term relationships through interaction and engagement. In this video, you'll learn about other company's strategies and steps you can take to get your relationship marketing off the ground. Video created by TAG. www.tagteam.agency. Offer may no longer be valid.
Views: 370 TAG
5 Tips for Building Brand Loyalty | Murphy Research
 
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Every experience with the brand should be considered an important customer touchpoint, even market research. Rather than treating client sample like panel sample, use it to create a special experience for your customers. A great customer-focused survey will yield high-quality data in addition to making customers more enthusiastic about supporting your brand in the future. For tips on building loyalty through survey research, check out our five tips. More here: http://www.murphyresearch.com/5-tips-for-building-brand-loyalty-video/ Subscribe to our Murphy Research channels here: http://www.murphyresearch.com https://www.facebook.com/MurphyResearch https://twitter.com/MurphyResearch https://www.linkedin.com/company/murphy-research https://plus.google.com/u/0/+Murphyresearch/posts http://www.instagram.com/MurphyResearch https://vine.co/MurphyResearch
Views: 205 Murphy Research
Building Brand Loyalty in 5 Steps
 
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Growing a loyal customer base should be a fundamental objective of a digital marketing strategy. Here are five steps to build into that strategy to help ensure success.
Views: 126 Andy Wooles
7 Tips To Increase Your Sales | Customer Loyalty | Dr Vivek Bindra
 
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In this Video, Dr Vivek Bindra talks about 7 steps through which you can make your customers loyal and increase your sales without spending any additional money. He also talks about easy steps through which your customer will come back to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How Mistakes Can Build Brand Loyalty
 
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Join C-Suite host, Jason Forrest, as he interviews Bob McCarthy who has been quoted as saying, “Every company makes mistakes, it’s how you handle those mistakes that determines whether you will be successful.” Bob McCarthy, CEO of Cheyenne Construction started his first company with 3 thousand dollars; today Cheyenne is worth over 40 million dollars. On this C-Suite episode, Bob shares a few of the mistakes he made and how he handled them with such integrity that the missteps actually built more loyalty among his clients.
Views: 713 Entrepreneur
JOHN TABIS | HOW TO BUILD BRAND LOYALTY IN A COMMODITY MARKET | STARTUP GRIND SOCAL
 
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SUBSCRIBE: https://www.youtube.com/user/StartupGrind John is Founder & CEO of The Bouqs Company, the only flower company to deliver direct from farms around the world to your doorstep for just $40 flat, with free delivery. He's an expert contributor at several publications including Fast Company, Forbes, Mashable, Entrepreneur and more, and he mentors early stage startups at blue chip accelerators TechStars and Amplify.la. STARTUP GRIND: https://www.startupgrind.com/ GLOBAL CONFERENCE: https://www.startupgrind.com/conference/ TWITTER: https://twitter.com/StartupGrind FACEBOOK: https://www.facebook.com/StartupGrind/ INSTAGRAM: https://www.instagram.com/startup/
Views: 719 Startup Grind
Brand loyalty and social media.
 
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Gone are the days when one had to spend a huge amount on making a loyal brand for customers. Social media has helped a lot to build your brand loyalty. The generation today are exposed to brands at even earlier ages with the rise of the Internet and social media marketing. These avenues of advertising and branding set a higher bar of competition as more companies look for that one thing that could push their brand to the next level. See the video to make yourself a loyal customer base using social media.
Customer Loyalty Research: How Cult Brands Build Brand Passion
 
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http://602communications.com/ Great brands are usually great customer cult builders. These savvy companies create a tribe of brand evangelists who adopt the company brand as a badge of personal identity. In this three-minute emotional marketing lesson video, customer loyalty researcher Graeme Newell shows how some of the most powerful brands dominate their category by tapping the passion of the tribe. See how these big brands achieved dominance by handing their brand over to their fans.
Views: 1613 Graeme Newell
How to Build Customer Loyalty - 6 Tips
 
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In this video we break down 6 tips on how to build customer loyalty. Check it out! - by Marketing 360 https://www.marketing360.com/ Customer loyalty is key to success. Without loyal customers you’re a hamster on a wheel. It’ vital you keep your customers coming back, sending referrals and leaving reviews! Tips Covered In Video: 1- Let customers know what you’re doing for them. Can be via calls, texts, emails or social media. Perception is reality, don’t assume they know what you’re doing for them. 2 - Remember special occasions. Put them on your calendar or in your CRM. Send cards for anniversaries, birthdays, holidays, achievements, awards, milestones, etc.. People don’t care how much you know until they know how much you care. 3 - Gifts are excellent follow up tools. You don’t have to spend a fortune, get them a $5 gift card to Starbucks thanking them for doing business with you! Would you spend $5 to make $1000? Walk through examples (sales, employee, customer service *jerry) 4 - Write long-time customers personal, handwritten notes more frequently. 5 - Keep it personal. Don’t just talk about business. Get them out of the service box into the friend box. 6 - Pass on information. If you read an article, see a new book, or hear about an organization that a customer might be interested in, drop them a note! We call this “Thinking of you Moments”. Conclusion: Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 1080 Marketing 360
How Does the Supply Chain Affect Brand Loyalty?
 
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Millennials have a reputation for not being very brand loyal. A recent survey conducted globally by YouGov and GT Nexus confirms this lack of brand loyalty among 18 to 34 year olds. According to the survey, 61 percent of all respondents didn’t consider themselves to be brand loyal, and switched their favorite brand in the last year. GT Nexus, with the help of an international TV production company, took to the streets of trendy East London to find out the surprising factors that make millennials turn on their favorite brands and how the supply chain plays a big role in affecting brand loyalty.
Customer Loyalty Marketing: 4 Mistakes you can easily avoid!
 
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Request a software demo of this solution for your mobile app 📱 @ https://www.pulsatehq.com/ In this episode we look at how mobile customer loyalty programs fall down, what pitfalls to avoid and how to take emotional engagement into your company and your app. In this episode, you will learn the following: 0:37 What are the main problems with mobile loyalty programs? We review how sometimes we mistake transactions for loyalty and how having customers working for loyalty which can be counterintuitive. 1:46 Where are the opportunities in customer loyalty marketing? We bring things back to basics and how personalization is very effective to build emotional loyalty. 3:04 How can you win the hearts and minds of your customers through mobile loyalty marketing? We look at the different types of customer loyalty and how they are not all created equal. 9:02 How can we entice customers to connect emotionally to our app or reach a goal? We show you techniques to help connect customers emotionally to your brand. We would love to hear your success stories on customer loyalty or if you have any successes you would like to share in the comments below on customer mobile loyalty marketing. Remember to subscribe if you want to see more great content from us here at Pulsate HQ. ====================================================== Socialize with Pulsate: Subscribe To "Pulsate™" Channel HERE: https://www.youtube.com/c/pulsatehq?sub_confirmation=1 Connect with Pulsate™ on LinkedIn HERE: https://www.linkedin.com/company/pulsate ===================================================== About Pulsate Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty. =====================================================
Views: 3055 Pulsate HQ
Consumers & Brand Loyalty
 
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As competition for discretionary dollars grows, creating a strong brand to which consumers can relate to can mean all the difference. This webcast will help attendees take a closer look at how signage, in-store promotions, advertising and other solutions can help retailers create a united brand message.
Views: 1185 NRHA tv
Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro
 
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Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 61990 TEDx Talks
Developing Brand loyalty
 
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http://localbiztoweb.com Developing Brand loyalty How to Increase Brand Loyalty Creating a brand is not just about getting more people to see your site and creating more opportunities to market your business. Another important reason to have a brand is so that you can bring your customers back and so that you can leverage the good experiences they've had with you in the past in order to sell to them again in future. Ultimately, this means trying to develop what's known as 'brand loyalty' so that you get to a point where people aren't just fans of your products but of you as a company or as a blogger. How do you get to that point? Be Consistent in Providing Quality The first and most important consideration is that you need to be consistent in terms of what you're offering and the quality that you provide. In short, if someone reads a blog post of yours and enjoys it, they need to feel confident that the next blog post they read on your site will be similar in tone and topic and will be similarly high quality. If your content is all over the place in terms of topic and quality the people won't bother checking back. The same goes for your products. Under Promise and Over Deliver Another good way to build brand loyalty is to 'under promise and over deliver'. What this means is that you give your customers more than they bargained for so that they feel almost as though you did them a favor. This creates the kind of positive experience that will bring them back and goes well beyond just fulfilling your contract. One example could be to give a free gift away with an item you sell. Another might be to record a personal thank you note which will always impress. Offer Incentives Another easy way to increase brand loyalty is simply to reward people for being loyal. The most obvious way to do this is with some kind of reward scheme. Likewise, you can offer deals to your email subscribers or you can reward people for following you on social media. Stand for Something Finally and most importantly – to get real followers you should stand for something. People love getting behind a movement and love buying products and reading blogs as a statement or an expression of who they are. Try to actually represent something and make this a key part of your business model. Thank you for visiting Local Biz to Web Video channel, do subscribe to get the latest videos as they are uploaded. Also visit http://localbiztoweb.com for similar articles of interest. https://www.facebook.com/Local-Biz-to-Web-391246847899635/ Cheers!
Views: 29 LOCAL BIZ TO WEB
How Retailers are using Loyalty Programs to increase Per-customer Revenue by 2.4X
 
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Loyalty programs are the #1 revenue driver for retailers. Get ready to maximize customer retention in 2018 by implementing a loyalty program. 46% of Macy’s revenues come from 9% loyal customers (Wall Street Journal). 90% of ULTA Beauty’s revenues come from their loyalty program members, they have cited their loyalty program as the key strategy to combat the Amazon threat (CNBC). A small investment in customer loyalty has the potential to generate exponential returns. This webinar highlights some specific strategies you can adapt to engage your customers and create a compelling reason for them to keep buying from you. Real life case studies on how retailers have created a loyalty program to boost their repeat sales by 80% and average order value by 33%. It is a wonderful opportunity to learn the best practices and to determine whether a loyalty program can help transform your business. Watch the webinar now! Integrate your ERP, CRM, Ecommerce store, Marketplace, Shipping and POS Systems under one single platform to automate the business process: https://www.appseconnect.com/integrations/ Follow us on: Facebook: https://www.facebook.com/InSyncSolutions Twitter: https://twitter.com/Appseconnect Linkedin: https://www.linkedin.com/company/insync Instagram: https://www.instagram.com/appseconnect/ Google Plus: https://plus.google.com/+InsyncCoIn Pinterest: https://in.pinterest.com/appseconnect/
Views: 1041 InSync Solutions Ltd
5 Steps How to Build Brand Loyalty
 
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http://www.WSIeBizSolutions.net/ | (678) 309-9790 | How Do You Secure Top of Mind Brand Loyalty? Follow These Top 5 Steps in Developing Your Digital Marketing Strategy 5 Steps How to Build Brand Loyalty The goal for any business in a competitive marketplace is to grow a loyal customer base that actively engages with your brand. A digital marketing plan will provide a foundation to turn customers who make infrequent purchases into devoted fans who keep on buying. Here's a 5 step strategy to achieving better brand loyalty. 1. Get to Know Your Customer Better Online research and competitor analysis will help you understand your target audience better. Being aware of their needs and challenges will mean you are ready to engage with them on a more meaningful level. 2. Prepare Your Story Uncovering where your customers hangout online will help you determine the business voice to adopt, what content is most popular and which social media channels your customers are most likely to engage with you on. 3. Personalize, Personalize, Personalize You can use email, social media and customized landing pages to personalize your customers' buying cycle. The goal is to make your customer feel important by delivering relevant and rewarding personalized messages. 4. Quality and Consistency Good content is still king. Whether it's deals, vouchers, white papers or webinars, work to develop a a content marketing plan that consistently over-delivers for your customers. The more you can add value with outstanding content, the more likely you will stay top of mind. 5. Encourage Feedback Remember, it's a conversation which includes listening. Use online alerts to know where your brand is mentioned, then be prepared to connect, listen, respond and most importantly show appreciation. Carrying out this 5 step plan using a combination of web research, a mobile ready blog, email, social media and customized landing pages will make you stand out from the crowd and ultimately realize an increase in repeat business. If you would like help to improve brand loyalty, get in touch. WSI eBiz Solutions 620 Green Valley Dr SE Smyrna, GA 30082 wsiebizsolutions.net [email protected] Follow us on: Blog: blog.wsiebizsolutions.net/blog Google+: plus.google.com/+WsiebizsolutionsNet Youtube: youtube.com/user/WSIeBizSolutions Twitter: twitter.com/wsiebiz Facebook: facebook.com/WSIeBizSolutions Linkedin: linkedin.com/company/wsi-ebiz-solutions/ Pinterest: www.pinterest.com/wsiebiz/
Views: 64 WSI eBiz Solutions
Brand vs Product
 
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This highlights the difference between marketing brands and selling products, and introduces COMPETITIVE POSITIONING - Best Practices for Creating Brand Loyalty .
Views: 53312 Richard Czerniawski
Build brand loyalty and customer engagement with predictive analytics
 
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Use IBM Predictive Customer Intelligence for Retail to generate deep understanding of customers, then use that insight to inform engagement decisions. This solution aims to help retailers understand and act on data, recommending real-time actions to personalize the customer experience as a way of instilling brand loyalty and building revenue. Subscribe to the IBM Analytics Channel: https://www.youtube.com/subscription_center?add_user=ibmbigdata The world is becoming smarter every day, join the conversation on the IBM Big Data & Analytics Hub: http://www.ibmbigdatahub.com https://www.youtube.com/user/ibmbigdata https://www.facebook.com/IBManalytics https://www.twitter.com/IBMbigdata | https://www.twitter.com/IBMAnalytics https://www.linkedin.com/company/ibm-big-data-&-analytics https://www.slideshare.net/IBMBDA
Views: 1868 IBM Analytics
Video Marketing Tips #1- Build Brand Loyalty & Make Money on YouTube with Your Business
 
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5 Tips to build brand loyalty and make money on YouTube starts now. Jump start your video campaign with my best scripts, templates, and tools: http://bit.ly/VMAtoolkit ************************************ Subscribe to Davids Channel- http://bit.ly/DWYTube David Walsh is a globally recognized YouTuber and video marketing expert. In this video, Davids gonna lock it down with 5 solid tips that you have not have heard before. When it comes to brand loyalty and growing a business, you should focus a ton of energy on metrics that matter. That might one or more of the following: Clicks to website Subscribers Opt Ins Sales Leads View duration Comments Or maybe something else like brand awareness or brand recall. These are hugely important for increasing your top-of-mind status with the viewer. As you go through these 5 steps for creating brand awareness, think of your own videos and how you might be able to leverage what you learned here in your new videos. Don't Forget to subscribe! http://bit.ly/vsvlog ************************************ My Favorite Gear for Starting with Video: Wireless mic: http://amzn.to/1I9IjYd Teleprompter: http://amzn.to/1QImkuq t5i with additional gear: http://amzn.to/1QImDp4 Tripod: http://amzn.to/1QImSk9 Lighting: http://amzn.to/2cuibbO Mic / Lavalier http://amzn.to/2c8MUzf ************************************ New Content Every Week on Social Media: ************************************ Facebook LIVE every Wednesday: http://facebook.com/owenvideox Entrepreneurial Advice and Tips on Snapchat http://snapchat.com/add/owenhemsath Twitter Posts and Periscope http://twitter.com/owenhemsath
Views: 391 Owen Video
Building Lasting Relationships with the Customer at the Center of Your Business with Tiffani Bova
 
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A positive customer experience is critical to a company’s brand and, ultimately, its bottom line. With the proliferation of technology and devices, the customer has become smarter and more powerful. Customers now decide when and how they want to interact with brands, which has had a direct impact on the way companies sell to their customers. While macro trends such as social, mobile, cloud, big data and IoT are forging a new era of engagement, customers are ultimately becoming far more disruptive than the technology itself. Salesforce’s Global, Customer Growth and Innovation Evangelist, Tiffani Bova, addresses how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. You’ll hear actionable takeaways for creating a customer-centric business and long-lasting brand loyalty
Views: 1442 Quotable
How does a company build brand loyalty
 
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How does a company build brand loyalty - Find out more explanation for : 'How does a company build brand loyalty' only from this channel. Information Source: google
Views: 0 atunakai7b
How to build brand loyalty by giving gifts
 
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How To Build Brand Loyalty By Giving Gifts. When it comes to raising brand awareness and building brand loyalty there are quite a few options open to you. The most obvious one is marketing and advertising, but have you ever thought how powerful giving gifts can be? In this video, I talk about rewarding your loyal fans, customers, suppliers and partners by giving gifts in order to raise awareness and increase the perception people have of your brand. Stay Creative! Col ------------------------------- You can also find me on these other platforms too: Website: https://pixelsink.com Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink MORNINGFAME: https://morningfa.me/invite/pixelsink ---------------------------- if you want to know what gear I use to make my videos, check out my KIT page https://kit.com/pixelscol
Views: 190 Pixels Ink
Jane Judd - How to build brand loyalty
 
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Jane Judd, senior manager, Customer Loyalty Team, Zappos.com, speaks with Smart Business executive editor Dustin Klein about how a company can build brand loyalty. This video was filmed at The DiJulius Group Service Summit in November 2009. The DiJulius Group Service Summit is a national customer service conference hosted by John DiJulius and his team.
The Loyalty Factor: Building Employee, Customer and Brand Loyalty
 
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REFUEL, RECHARGE & REENERGIZE YOUR ORGANIZATION The most powerful form of marketing -- word of mouth -- is within the walls of ever company. It's called loyalty, and successful leaders know its value. Drawing on more than 25 years as an expert in the field, author Dianne M. Durkin shows you how to build a loyalty-driven organization from the inside out, based on this deceptively simple formula: Employee loyalty drives customer loyalty, which drives brand loyalty. Durkin's book, The Loyalty Factor outlines the five essential steps to building the Loyalty Factor process, shows CEOs and mid-level managers how they can make or break a loyalty initiative, and provides a guide for managing in times of large-scale change or crisis. The Loyalty Factor features case studies from some of American's most admired companies -- including Amgen, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole Foods. Packed with proven methods for translating allegiance into bottom line results, this timely and practical book shows the power of loyalty in action!
Views: 149 Dianne Durkin
Best Marketing Practices For Creating Brand Loyalty
 
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http://www.bestfamilytips.com/limitless This video gives the viewer an idea about the fast, effective but free marketing techniques which will guarantee an increase in brand loyalty from your customers. It touches on video marketing, its different types, as well as blog marketing and how these can help promote any business.
Views: 39 Chan Nguyen Vong
Bond Brand Loyalty | Who We Are
 
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Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world's most beloved brands. We believe that the world can be a more loyal place -- a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com
Views: 3894 Bond Brand Loyalty
Building Brand Loyalty In China?
 
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Campaign asked a selection of regional industry boffins what the biggest challenge is when trying to build brand loyalty in China. Is the market simply too competitive? Featuring Richard Cotton, Jay Milliken, Tomaz Mok and Tom Wan.
Views: 325 CampaignAsia
What is Brand Equity?
 
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Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Using Brand Loyalty to Tailor Product Offerings in Beauty and Personal Care
 
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http://blog.euromonitor.com/ Investigating consumer's brand loyalty provides insight on how a company can tailor offerings to the needs of specific buyers. For example, Euromonitor International's recent survey on apparel, beauty and grooming found that in facial care, 50 percent of consumers stick to one trusted brand but in nail polish 55 percent of consumers switch between brands on a regular basis. Looking at a brand's market performance highlights these results. For example in 2008-2013, skin care brand L'Oréal Paris expanded its market value share by 50 basis points while L'Oréal's Maybelline line remained flat over the same period.
BRAND LOYALTY - HOW TO CREATE SUPERFANS
 
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BRAND LOYALTY - HOW TO CREATE SUPERFANS // Carolin Soldo If you’ve ever doubted the impact of customer satisfaction on the success of your online coaching business, take a look at your biggest fan for the answer. In this video, I’ll explore why customer loyalty matters, and how you can build a marketing strategy that enhances your brand equity by strengthening your relationship with your Superfans. By empowering your biggest success stories to be your brand ambassadors, you can quickly and effectively create strong, positive concepts around your coaching business brand. CHECK OUT THE FOLLOWING FREEBIES I MENTIONED IN THIS VIDEO // -Our Core Values Statement - http://www.carolinsoldo.com/core-values/ -Business Branding Kit - http://www.carolinsoldo.com/branding-kit TWEET THIS VIDEO: https://ctt.ac/f6mb9 To learn more about the importance of building brand loyalty, check out this video: https://youtu.be/cH4uoGmXt4Q SAY “HI” ON SOCIAL: Facebook: https://business.facebook.com/carolindenisesoldo Twitter: @CarolinSoldo Instagram: https://www.instagram.com/carolinsoldo Pinterest: https://www.pinterest.com/carolindenisesoldo https://youtu.be/-NzvGBhl9TI
Views: 470 Carolin Soldo
Customer Loyalty Incentives
 
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Do you want to turn your customers into vocal advocates? Customer loyalty programs can help! Learn more: https://hubs.ly/H09FmV-0 What Is a Customer Loyalty Program? A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. We can look to Sephora for a great example of a customer loyalty program. This popular cosmetics company uses a simple point-based system by rewarding customers with points for every dollar they spend. Shoppers can then redeem their points for free beauty products at checkout. Or there’s Amazon Prime. For a set yearly fee, Prime customers get access to free shipping, exclusive content, and more. Customer loyalty incentives help retain customers and turn them into vocal advocates.
Views: 4139 HubSpot
How to Build Brand Loyalty | Ideas for Online Content Growth | Wadhwani Foundation
 
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"In the webinar, ""How to Build Brand Loyalty,"" Chintan Vora, Co-Founder of Digital Latte shares his experience on how startups can achieve brand loyalty and customer acquisition and retention. Businesses come across the problem of brand loyalty from their customers. Developing an image, building a strong relationship with the customers and retaining their loyalty is a rigorous task a business owner has to undertake over and over again. Today whether its B2B or B2C market consumers are always are on a lookout for more and better options. With better technology and increasing, competitiveness in the market organizations are emphasizing on creating emotional attachments the consumers and firmly believe the only way out of this issue is to be leaders in the market and generate strong brand loyalty. The most challenging aspect of building brand loyalty is to retain the existing customer, attracting new customers and building a long-term loyalty with the right kind of customers. The webinar is going to deal with such problems entrepreneurs are facing in this market scenario. The presentation will cover: - Building meaningful connections – networking - Define and focus on your USP - Give your customers options - Inspire and retain your existing customers - Perfecting deal closing process About Wadhwani Foundation: Wadhwani Foundation was founded in 2000 by Silicon Valley-based entrepreneur and philanthropist, Dr. Romesh Wadhwani with the primary mission of accelerating economic development in emerging economies through large-scale job creation and job fulfilment. The Foundation is present in Asia, Africa and Latin America operating in association with governments, educational institutes, corporates, mentors, and investors. Its Initiatives are driving job creation and jobs fulfilment through entrepreneurship, skills development, and innovation. About National Entrepreneurship Network (NEN) : National Entrepreneurship Network (NEN) inspires, educates, and supports student entrepreneurs, startups, and SMEs for creating high-value jobs. NEN creates city-based entrepreneurial ecosystems consisting of institutes that teach NEN courses, NEN run or supported accelerators and a network of mentors, investors, service providers supporting startups and SMEs. Click here to subscribe this channel at https://goo.gl/mR1FKK To know more about Wadhwani Foundation and its initiatives visit: Wadhwani Foundation Website: https://www.wfglobal.org/ National Entrepreneurship Network: https://www.wfnen.org/ Connect with us: Facebook: https://www.facebook.com/wadhwanifoundation NEN Facebook: https://www.facebook.com/NEN Twitter: https://twitter.com/WadhwaniF LinkedIn: https://www.linkedin.com/company/wadhwani-foundation Google + : https://plus.google.com/u/0/+Wadhwani-foundationOrg
Create True Customer Loyalty 10 Rules
 
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Create True Customer Loyalty: 10 Rules: 1. Make relationships your priority. Customers immediately sense if you're using them (and the relationship) to work your own agenda. Put the relationship first and treat it as more important than making the sale. Your customers will sense you've got their best interests at heart. 2. Get curious about people. People are drawn to those who show a true interest in them. Honest (but non-intrusive) curiosity helps you understand how you can better help your customers, while giving you the opportunity to learn new things and make new connections. 3. Be consistent and reliable. People only offer loyalty to those whom they trust. Customers decide whether to trust you based upon your day-to-day behavior . If it's unpredictable, they'll shy away. If it's consistent over time, they'll know you can be counted on. 4. Let yourself be vulnerable. 5. Keep an open mind. 6. Be willing to recommend competitors. 7. Have real conversations. 8. Be a professional. 9. Cultivate fearless integrity. 10. Decide to make selling more fun. Be Happier 10 Things to Stop Doing Right Now : https://www.youtube.com/watch?v=iYhgo4ThDMg&feature=c4-overview&list=UUDNIVF7Pgh8BDfBM6Dsu2wQ
What Is A Brand Loyalty?
 
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Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price in part 1 my new series, building brand loyalty, you'll learn what loyalty is and why it matters to your business. New sales are vital to a business and can help may 7, 2014 brand loyalty is the tendency of consumers continuously purchase one brand's products over another competing. It is always cheaper to brand loyalty defined as positive feelings towards a and dedication purchase the same product or service repeatedly now in future from brand, regardless of competitor's actions changes environment definition extent faithfulness consumers particular expressed through their repeat purchases, irrespective sep 3, 2016 beyond, brands should be doing everything possible promote customer. Is the concept of brand loyalty dying? Forbes. So, surprise them aug 14, 2017 is brand loyalty dead? Nope, not from this contributor's perspective 15, 2012 the american marketing association (2011) defines as consumer behaviour definition 'the degree to which a sep 19, 2011 keys, research firm devoted behavior metrics, recently updated its customer engagement index, nov 28, of occurs when consumers have strong preference for particular type good or. Brand loyalty definition and ways to develop brand. What is brand loyalty in marketing? Definition & examples video why matters and what impacts it does mean to customers? Rare. You'll also have a chance to brand loyalty is important all businesses, but it's sometimes unclear what it and why matters. The concept reviews the notion of brand jul 28, 2015 do you always drink same soda or coffee? If so, why? In this lesson, you'll learn about loyalty. It is measured through companies will often use different marketing strategies, such as reward programmes, to cultivate loyal customers. It means that the let's talk about brand loyalty and advocacy, shall we? Of course we What is why your needs itwhat loyalty? Definition meaning businessdictionary what makes customers loyal to brands? trackmaven. Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same over time. Customer loyalty vs brand differences and why it matters. Read the full sep 25, 2012 customer loyalty and brand are two very important aspects of business retention. What is brand loyalty and why your needs itwhat loyalty? Definition meaning businessdictionary what makes customers loyal to brands? trackmaven. We'll give you the details need aug 22, 2016 but what does it mean to be loyal a brand and how is being measured across generations? And, most importantly, are consumer's dec 23, your organization likely has some advocates constantly engaging on social media. We define each and why they matter to your bottom jun 9, 2017 brand loyalty was common several decades ago, as consumers put their faith in specific businesses handle needs multiple jul 25, 2016 the erosion of consumer among mo
Views: 25 Your Question I
Brands don't care about you.
 
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Why would you spend any time being loyal to companies like Apple, Samsung, Pepsi, Coke, Nike or Reebok? They don't care about you. In this video I will talk about why having brand loyalty is a waste of your time and why loving companies like Apple or Samsung is dumb. Links in the description are typically affiliate links that let you help support the channel at no extra cost. Check out my Amazon page of all of my favorite stuff! https://www.amazon.com/shop/travismcp/ref=cm_sw_r_tw_loc_rc3yBbK87SX27 You need Amazon Prime. Get it here for free! https://amzn.to/2LkLGij Get a free trial of my favorite music service. Amazon Music: https://amzn.to/2LlFpTM I use the Canon T7i to shoot my videos. Buy it here: https://amzn.to/2JW5xY6 #TeamUnFiltered Follow me on Twitter and instagram: Travis McP Instagram: www.instagram.com/travismcp Twitter: www.twitter.com/travismcp Check out the Facebook page: https://fb.me/TravisMcPTech Subscribe here: https://goo.gl/LRxRL5
Views: 6464 Travis McP
How to Tell Your Brand's Story
 
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Learn how to craft powerful digital and physical stories for your brand with experts from Big Fish Presentations (Founder & CEO, Kenny Nguyen), ZinePak (Co-Founder, Brittany Hodak) and Likeable Local (Founder, Dave Kerpen). In a deluge of expensive ads, celebrity endorsements, and stunt marketing campaigns, it’s easy to lose sight of the power of a simple story. The right emotional appeal, however, can transform a transactional customer into a passionate fan. Tune in and learn the keys to building brand loyalty from storytelling experts themselves. Get extra credit by ordering The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience: http://www.amazon.com/The-Big-Fish-Experience-Presentations/dp/0071834923 Stay connected to our community! Subscribe- http://www.youtube.com/subscription_center?add_user=gnrlassembly GA Facebook- https://www.facebook.com/gnrlassembly GA Twitter- https://twitter.com/GA GA LinkedIn- https://www.linkedin.com/company/general-assemb-ly GA Online- https://generalassemb.ly/ At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. General Assembly offers a 10-week, part-time Digital Marketing course. The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users. Learn more here: https://generalassemb.ly/education/digital-marketing
Views: 10246 General Assembly
Putting a Price on Customer Loyalty
 
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Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
How to build brand loyalty
 
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Building brand loyalty is important for any business. James Averdieck, founder of Gu Chocolate Puds, shares his tips on how businesses can succeed.
Views: 202 Yell
Kabbage Webinar: How to Build a Killer Customer Loyalty Program
 
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As a small business owner, you understand the importance of brand loyalty. Customers that are loyal to your brand are more likely to make recurring purchases at your business. They're also more likely to recommend your business to their friends, family and coworkers, which in turn increases the likelihood of sales. In this webinar, Kabbage will cover everything you need to know to build a customer loyalty program for your small business vertical, including dos & don'ts, tools, mobile customer loyalty apps, measurement, and more. Accessing small business funding shouldn't be complicated or time-consuming, so Kabbage developed a simple way to get up to $150,000 in minutes. Kabbage looks at your business performance — not just a credit score — to let you know right away how much funding you can access. To learn more about Kabbage visit our website - https://www.kabbage.com/ Like us on Facebook: https://www.facebook.com/KabbageInc/ Follow us on Instagram: https://www.instagram.com/kabbageinc/ Follow us on Twitter: https://twitter.com/KabbageInc Follow us on LinkedIn: https://www.linkedin.com/company/kabbage-inc
Views: 6580 Kabbage Inc.
07 - Culture of Success - Brand Loyalty
 
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Matt Schoenherr of the web design and web hosting company, Dreamscape Multimedia, discusses brand loyalty and how a company or nonprofit may obtain it. More small business marketing ideas may be found at http://marketingideas101.com.
Views: 573 Matt Schoenherr
Brand Loyalty - The Pulse on Marketing
 
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GfK Custom Research recently did a survey that found younger automobile buyers to be less loyal when it came to car brands.The Inside Marketing crew breaks down why this might be and how marketers can address the younger audience. Discover the latest marketing news, strategies, and case studies from the best and brightest in the web community for digital communications. The Pulse on Marketing airs live every Wednesday at 9 a.m. Eastern Time only on The Pulse Network. And to see full episodes of past shows: http://tpn.thepulsenetwork.com/marketing/the-pulse-on-marketing/ Join the conversation on our social channels Twitter - https://twitter.com/#!/tpndigitalmktg Facebook - https://www.facebook.com/TPNDigitalMarketing
Views: 199 TPNDigitalMarketing
Psychology Project - Brand Loyalty
 
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Our psychology project on brand loyalty
Views: 336 Jacqueline Nava

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