Sanoor introduced a unique eclectic blend of design philosophies, artistic tastes and styles from rich cultures of various civilizations around the world. Taking inspiration from all over the world, the collection unified them with the customary tastes and heritage of Pakistan. The spring summer collection was a combination of pastel colors, exotic flowers, paisleys and oriental ornamentation and much more with a touch of fine embroideries that gave a fresh summer feel.
Ramping up the style quotient on the final day of PFDC Sunsilk Fashion Week 2019
[Lahore: 13th April 2019]: The Pakistan Fashion Design Council (PFDC) in collaboration with its title sponsor, Sunsilk hosted the third and final day of the PFDC Sunsilk Fashion Week on Saturday, 13th April in Lahore. The 20th consecutive fashion week, in line with international standards, ended glamorously after three fashion packed days where 22 designers, sent down the runway, their exquisite collections. This year PFDC also collaborated with the Trade Development Authority Pakistan (TDAP) to further the channel of communication with international buyers to promote the business of fashion for Pakistani manufacturers.
The guests walked down the blue carpet, sponsored by world-class water brand, Aquafina. With TEXPO happening across the venue, the show brought in international buyers allowing them to experience the whole process of hand to loom, to a high fashion setting in the evening, making PSFW19 more exciting. Every season, PFDC creates shows that highlight the best of Pakistani fashion and this year was no less. With a wide array of talented and creative designers, the third day collection showcases ramped up the style quotient. The day opened with afternoon shows where Khas, Sanoor, Almirah and So Kamal displayed their creations. The evening shows began with Zaha by Khadijah Shah, Nomi Ansari x Tahura, Republic by Omar Farooq and a grand closing by HSY.
The Pakistan Fashion Design Council can take a pat on the back for hosting the 20th consecutive fashion week; along the way the process has been streamlined, making the PSFW experience beneficial for stakeholders, benefactors and fashion enthusiasts – both locally and internationally. The purpose is to bring the best of fashion trends for each season, all under one roof, showcased by well-established, emerging and debut designers. PFDC works with industry professionals, designers, sponsors and partners that assist in curating a show to enhance the prestigious fashion week platform while helping them maintain the standard of the shows.
Speaking on this occasion, Unilever Pakistan’s Marketing Director for Beauty and Personal Care, Asima Haq explained, “Over the years, Sunsilk has established itself as a beauty brand that helps young Pakistani girls be confident. Since 2010, Sunsilk has been collaborating with PFDC and local designers to bring fashion trends to Pakistani millennials. This year the brand is moving one step forward and opening up more possibilities for young girls who aspire to be part of Pakistan’s fashion industry through our digital platform. We are always delighted to partner with PFDC and hope that our relationship continues to be strong.”
The Council organizes back-to-back Spring and Fall fashion trade events as per the international fashion calendar. It leads the industry through creative influence and is strategically working towards improving the business of fashion while repositioning Pakistani fashion in the global fashion economy.
FASIAL ANJUM SATTI