Playtime Autoparts engaged BRAVE.net.au to help market their huge range of Exhaust & 4x4 products; including brands like Redback, Pacemaker, X Force, Ironman 4x4, Safari snorkels, Lightforce, GME and their own Australian made Mandrel Bent Exhaust systems.
Playtime Auto Parts has been going for about 18 months. They have been working in exhaust for over 20 years. Over the last 18 months, we've grown the business from being predominantly retail into eBay or online sales. There's a lot of fees involved with selling on eBay so we wanted to eliminate some of those fees and be able to draw people directly to our website rather than through a third party. We approached Mike, and we wanted to brand our business, so we'd come from an exhaust background. We had the business of Playtime Auto Parts, and we needed Mike's help to assist in rebranding the business.
Playtime Auto Parts needed a website to be able to start advertising their products away from the eBay platform. So we started building a shopping cart, which is hooked into PayPal and an eCommerce gateway. Currently, they have complete control over what they put in their website. They can upload images, they can add product also, change the titles. They can even control the way that Google sees it. Then we created a document, which explained how to add the content into their site and what was important. So we just picked those elements out of it to say, "Hey, you need to put in some information here because Google is going to be looking for that." Also, that information is important for your customers because when they're looking for your product, that's the sort of information that they're going to targeting, and this is where Google is going to be looking for it.
So if you are a business looking to open an online shopping cart store, I'd highly recommend Mike and the team at Brave to be able to assist you with it. He's very easy to talk to and approachable. He can explain all the technical terms to you, make it very easy to understand, or if you don't want to know anything about that, he will look after that for you.