Rob Wallace brand•muse Interview series
Mentioned in this interview:
Download the ROI whitepaper: https://philipvandusen.com/freebiedownloads
Best of Breed Branding Consortium: http://bestofbreedbranding.com/
ABOUT ROB WALLACE
Managing Partner, Best of Breed Branding Consortium
Ask Rob Wallace what he does for a living and he’ll tell you that he has the world’s best job ( or “jobs”).
As Managing Partner of Best of Breed Branding Consortium, Rob leads and interdisciplinary team of branding consultants dedicated to proving the value of brand message integration across every consumer touch point.
Rob is also an expert witness for trademark infringement and branding litigation.
And, Rob recently signed on as the Chief Marketing Officer of Tech Holdings, a cannabis brand firm that markets Quigley’s cannabis shot and several new products in the portfolio.
Prior to founding BBBC, Rob was the managing partner of Wallace Church, Inc for nearly 30 years, where he advised Procter & Gamble, Pepsico, Nestle, Pfizer, Heinz, Colgate-Palmolive, Revlon, Target, Bacardi, Microsoft, The Home Depot, PNC bank and more than three dozen corporations of equal caliber.
Rob was a board member of the Design Management Institute where he co- founded the Design Value Project seeking to quantify design’s direct impact on shareholder value both on the project and on the organizational level. Learn more at www.dmi.org/value.
Rob has lectured more than 50 industry events across the US, Europe, Latin America and Asia. He lectures at Columbia Business School, Georgetown University, The School of Visual Arts and several other MBA programs.
Brand identity is not just Rob’s job; it’s his passion. Often referred to as “the thought-leader on quantifying branding’s return on investment”, Rob sees his primary goal as proving that integrated branding is a marketer’s single most effective branding tool.
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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